What sword? Remember the swooshy logo phase? Now we’re ending the stock photo phase, and we’re at the high point of the “eclectic, organic graphic overlay” phase…
When was the last time a commercial, ad or collateral piece was entirely driven by the graphic of type? Who’s going to be the brave company to use only type – not even a logo – to communicate? It’s like talking without your hands for some companies. Hey, we need to make a point with that statement – we can’t just say it, we have to thrust our fist simultaneously. You think viewers still buy that? The adage “the pen is mightier than the sword” might just apply to marketing communications too.
