POV_ViralMarketing_SM_0
Posted on August 5, 2008 · Posted in Our Thinking

Internet videos pop up everywhere and we all watch them from time to time. They get passed around through e-mail, MySpace, Facebook, and of course you can find them on YouTube. If they catch on and go Viral, they have the ability to create quite a stir.
In no time at all the video can pick up popularity and snowball. Some of these clips are really unbelievable; in fact, that’s exactly why they were made. Viral Marketing takes advantage of how videos are distributed across the Internet. This strategy is often implemented very subtly and is used as a clever way of product placement. The video you are watching may have a little more behind it than you think. Check out this popular video and see if you can catch Gatorade working its marketing magic. watch the video…

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