So I’m reading Rolling Stone the other day and happen upon the new G ads from Gatorade. These ads prove, to me anyway, that advertising doesn’t have to tell you the whole story, half the story or any story at all. It doesn’t even have to include your logo. If your target audience is plugged in through TV, DVR, magazines, the web, email, mobile devices – they will find you. In fact, if you leave some mystery to it, they might seek you out. Why do I think the G ads work? Attitude. If you don’t know by now, you never will. Maybe they also work better internationally because Gatorade is meaningless to countries where “ade” and the Florida Gators are not relevant. Either way, it makes me want to learn more (maybe because I’m in the biz, maybe because I’m thirsty). Watch one of the TV spots.
