Archive for August, 2009

POV_BrandIsAsset_SM_0

Branding is an Asset

Posted on August 25th, 2009 · Posted in Our Thinking

Earlier this year, when Microsoft offered to buy Yahoo! for $47.5 billion, it wasn’t because the Internet giant had a fleet of aircraft or thousands of acres of real estate filled with warehouses or blocks of Manhattan skyscrapers. Those are physical assets, and Yahoo! doesn’t have 47.5 billion of them...
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POV_ImageThatLasts_SM

Designing an Image that Lasts

Posted on August 19th, 2009 · Posted in Our Thinking

When his father died forcing his mother to enter the workforce to support the family, a six-year-old boy began caring and cooking for his younger siblings. As he grew older, the young man held several jobs but never strayed far from the stove. When he was 40, he began serving..
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POV_Design4Now_SM

Designing for the Now

Posted on August 6th, 2009 · Posted in Our Thinking

Our society has become focused on immediate results and gratification. We know what we want, and we want it now. Instant text messaging. Rapid weight loss. High-speed Internet. So much is “Flash” this and “Quick” that. If you’re the fourth car in line, even fast food isn’t fast enough anymore...
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