Archive for October, 2009

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No One Cares About You

Posted on October 17th, 2009 · Posted in Innovation, News & Buzz

No one cares about you — on the internet, that is — according to Seth Godin. Experience his dynamic perspective on what drives interest on the web.

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Why Great Ads Get Noticed

Posted on October 16th, 2009 · Posted in Our Thinking

If every daytime sky was cloudy and gray, would we bother looking up? If every house was built the same, would there be any pride in ownership? If everyone was beautiful, would anyone be beautiful? It’s the same reasoning behind my belief that bad advertising serves a very useful purpose...
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Gamers Today, Consumers Tomorrow

Posted on October 6th, 2009 · Posted in Our Thinking

My nephew invited me to play a video game the other day, and I was amazed. I’ve seen him and others play before, but I’d never picked up a controller myself and went head to head. The command they have over that small device is incredible. The whole experience took..
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