One of the greatest PSA spots of all time!
Embrace Life is an award-winning seatbelt advocacy commercial, created by Writer/Director Daniel Cox and Producer Sarah Alexander.
Since launch in January 2010, the advert quickly became a worldwide viral smash, gathering over 11.8million views on YouTube alone in ten months. Created to raise awareness of the importance of wearing a seatbelt, Embrace Life was deliberately developed to provide a counter-point to the hard-hitting ‘shock and awe’ advertising so common to road safety.
