Put Eddie Murphy’s name on the marquee and you’ve got a blockbuster, right? That’s what Hollywood used to think. Remember “The Adventures of Pluto Nash?” Few people do. The outer space comedy cost $100 million to make and market – and earned $8.9 million worldwide. Ouch. Probably why they tried to strip Pluto of planet status.
A big name doesn’t equal a big hit. It takes an engaging plot, strong writing, compelling photography, etc. If all the ingredients aren’t there, no amount of clever marketing can save it.
Same is true with a product or service. Ever bought something because of a cool logo or snappy slogan – only to be disappointed? Everyone has. While some of these products sell, most aren’t on the market long. Nothing like word of mouth – and the Internet – to spread bad news.
Want lasting success? Create and develop a great product or service first – then complement it with a captivating marketing campaign. You’ll build a loyal customer base hungry for more and eager to tell their friends all about you.
That’s what we call star power.