Design, in my opinion, is like sculpting something out of a large block. First you make the big awkward block out of all the practical, impractical, crazy and logical ideas. Pile on everything the audience wants and everything the client needs. Then you thrash away at it trying to slim..
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How long is a brand? How deep? Better yet, what is a brand worth? All intangibles, as difficult to measure as dedication and integrity. But still possible. A brand’s true value, once the creative process is complete, comes not from putting a dollar figure on it but by gauging its..
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I’ve been to a lot of sites on my mobile phone. But for the first time ever (I think) I saw a button that allows me to call, without having to dial a number. When you’re creating a mobile experience for your users remember to embrace the capabilities of the..
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Design can be summed up as the translation and organization of information. Just like a spoon or weed whacker fits well in your hand, a brochure or billboard fits well in your eyes. The art of getting the viewer’s attention to the most important parts could be called “visual ergonomics.”..
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EVERYTHING a brand does is advertising. All the tiniest details. Most people these days point to Apple as a delightful brand. But that’s hardly based on their TV ads. It’s based on how elegant (and reliable) their products are to use, the well designed packaging and the way their stuff..
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They’re defined as the generation born between 1946 and 1965. Dubbed “baby boomers,” it’s no less than 78 million Americans. At ages 45 to 64, they may not be the prime youthful group most marketers target. But they comprise nearly 30 percent of the population. Like a crying infant, baby..
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It’s already been said a thousand times, but the iPad will revolutionize the publishing industry. Why would a newspaper (or magazine) continue to print itself when readerships continue to shrink. I am amazed that our local paper has full page ads of brand new, smart wireless phones – is the..
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Tilt your iPad to make Alice grow big as a house, or shrink to just six inches tall. This is Alice in Wonderland digitally remastered for the iPad. Play with the White Rabbit’s pocket watch – it realistically swings and bounces. Help Alice swim through a Pool of Tears. Or..
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It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. -Charles Darwin
Heineken staged a fake classical music concert at the same time as a crucial Real Madrid vs. AC Milan game on October 21, there was no chance that any real soccer fan would be there…except if their girlfriends, professors and bosses convinced them (by any means necessary) to attend.
DAAKE (dĕy-kēy) is a marketing communications and design agency that specializes in rebranding.