I’ve been to a lot of sites on my mobile phone. But for the first time ever (I think) I saw a button that allows me to call, without having to dial a number. When you’re creating a mobile experience for your users remember to embrace the capabilities of the device. Things such as mapping, dialing, text this to a friend, etc… are all out there waiting to be implemented. The link for a phone number should be: “tel:15555555555″.