Health. Happiness. Prosperity. Security. All are factors that affect a person’s well-being. But for a designer, there’s more. Designers go beyond welcoming each new day, we welcome each new project. With every challenge comes the opportunity to live a different life. Design fuels our natural curiosity. It’s a chance to..
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The leaders of five major magazine companies—Charles H. Townsend, Condé Nast; Cathie Black, Hearst Magazines; Jack Griffin, Meredith Corporation; Ann Moore, Time Inc.; and Jann Wenner, Wenner Media—talk about the vitality of magazines as a medium. The “Magazines, The Power of Print” campaign will launch in nearly 100 magazines, reaching..
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In today’s business climate, creating the right image–and putting it to work–is more important than ever. READ MORE…
Creativity can be described as fulfilling a hunger to produce something new, relevant and exciting. To satisfy their appetites for fresh ideas, designers need to be more than skilled producers, they must be voracious, non-stop consumers. Think of Pac-Man, the yellow circle with the chomping mouth. Insatiable by nature, he..
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How many emails did you send and receive today? Now, compare that to how many face-to-face meetings. Is the ratio of emails to meetings 10:1? Higher? Communicating electronically allows my recipient to read and respond at his or her convenience. Written questions and answers can add clarity, and the email..
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If a picture is worth a thousand words, then a figure of speech should be worth at least nine-hundred. When you say something that causes the listener to interact with the statement and visualize it, or put context around, or try to understand what you mean – you have just..
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A man traveling across a field encountered a tiger. He fled, the tiger after him. Coming to a precipice, he caught hold of the root of a wild vine and swung himself down over the edge. The tiger sniffed at him from above. Trembling, the man looked down to where,..
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“The Game-Day Experience Video” is the newest video available for viewing in the Experience Room. Fans will enjoy this all-new HD presentation that is much more than a video…it’s an Experience! With opening sound from Coach Bo Pelini and never-before-seen footage, graphics and surround sound, this video is a must-see..
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Designers realize the mindset of an individual changes dependent upon demographics such as education, income, even the area in which we live. But to market successfully requires going beyond obvious distinctions and examining other factors, not the least of which is optimism. A recent Pews Research Center report explored differences..
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DAAKE (dĕy-kēy) is a marketing communications and design agency that specializes in rebranding.
