How many friends do you have? Not real friends. Facebook friends. There is a difference.
I can tell you how many friends I have in real life, and it’s nowhere near the number of friends I have on Facebook. That number includes distant relatives, acquaintances, former coworkers, even friends of other people in my family. My extended friends.
Now corporate America is joining the parade, asking me at the end of their commercials to visit them on Facebook. They want me to become a “fan.” Out of curiosity, I visited the Kraft Foods fan page and found that 372,951 people “like this.” I’m not sure what they like, but I am impressed by the crowd.
So why the move to Facebook from websites? Is it because it’s more conversational? Interactive? Hot?
With an estimated 500 million active Facebook users as of last month, most likely it’s because people are already there. Why not build a following for your brand on a social networking site that just keeps growing? Let your fans tell everyone they know how much they like your product. Let them recommend it, link to it, even post a photo of themselves using it. The ROI could be global.
All it takes is a few good friends.