You’ll Laugh, We Did
Girl goes crazy with her camera's special effects.
Gap recently beat a hasty and well-publicized retreat after it introduced a new logo without first telling the people most interested – its customers – the reasons behind the change. Once mass hysteria over the new logo spread, it was too late. Explanations were unacceptable. Loyal fans had been eliminated..
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They’re undervalued, endangered and indispensable; they help tie brands to the brain. As advertising continues to explore and integrate new ways of engaging customers, the tagline seems to be taking a major hit. According to my own unscientific survey, a look at print ads in Forbes magazine in 2005 shows..
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In the movie “Ghostbusters.” One of my favorite lines is when Harold Ramis as Dr. Egon Spengler turns to Annie Potts and deadpans, “Print is dead.” Five years ago, Sports Illustrated President John Squires repeated Egon’s proclamation and added, “Get over it.” I’m not ready to get over it –..
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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. Jeff Bezos, Amazon Founder
Coca-Cola identity – back to basics (3 min. video) Colors of the TOP 100 web brands Here come the iPad competitors Magazine cover archives The hierarchy of smart The BEST social media blog Ten finest names in the NFL When the long tail is underwater The 10 most annoying smart..
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DAAKE (dĕy-kēy) is a marketing communications and design agency that specializes in rebranding.