The opposite of conflict is compromise, yet many people confuse compromise with defeat.
Successful design and marketing are based in compromise. Very few initial ideas are unchanged by the time a campaign goes to press. Along the way there are suggestions, refinements, even wholesale rewrites. And while they may seem like conflict at first, the end result is a compromise that reflects the creativity of the design team and satisfies the needs of the client.
Radio personality Casey Kasem always signed off with the advice, “Keep your feet on the ground and keep reaching for the stars.” There’s little reason to propose something that may be possible but isn’t practical. It has to work for both sides.
Because the opposite of practical is “foolish.”
