It wasn’t so long ago that business trends were assessed on a quarterly basis – at best. More often, you’d be alerted about possible trends in January – then spend the rest of the year waiting to see if the predictions were true. Life in the slow lane.
Enter the Internet. Trends today can be determined hourly – even minute by minute. Search engines track what people are looking for, instantly compute the latest hot topics – and make them known to the world. Search engines have a “trending now” box listing the top ten. Not trending yesterday or last week. Now.
The immediacy of today’s business trends makes it even more essential to have a savvy marketing and design team in your corner that can accurately gauge the marketplace and set the pace, not follow it.
Keep playing catch up and you’ll be “so five minutes ago.”