A wise man I knew once told me something about a particular auto company that shall remain nameless: scratch the paint and you can see the soup can label underneath. He didn’t mean it literally. He meant the product wasn’t designed with quality in mind. It wasn’t worth the price.
Customers appreciate thoughtful design. They know if something is designed well – not only stylish outside but also functional and reliable – it will likely give them the most for their money. They’re not just buying. They’re investing in quality. You can measure their confidence in a design’s value through the revenue it produces.
Creative branding communicates design value. New companies with solid product lines need clever branding to get noticed. Established companies whose quality is known can better promote updated designs through an innovative rebranding. Increased revenue, by design.
More than a return on investment, it’s a return on ideas.
