A few stats from a recent survey about corporate social media: 88% say social media spending will increase 100% say it will be a more important part of marketing strategy 25% growth in use of social media for customer service 46% in the US use outside expertise to help 87%..
Read more
Not much more than 10 years ago, marketing was aimed at “the consumer.” I’ve never really liked the anonymity of that term. My mind conjures an image of a nest full of baby birds, eyes closed, beaks and mouths agape, calling out for any scrap of something edible. Passive entities..
Read more
A big thank you to everyone who cast votes during our Design Dynamo contest. Katie Condon will begin working with DAAKE in June. A special congratulations goes out to Dave Pugh of Perfect Image Window Cleaning who registered to win 10 hours of free design service from our intern and won!..
Read more
Could a computer serve as President of the United States? In the 1970 thriller “Colossus: The Forbin Project,” the nation put its weapon systems in the control of a supercomputer – only to have it link up with a Russian supercomputer and attempt to control all of mankind. OK, so..
Read more
Our Design Dynamo contest was a HUGE success. After receiving over 1400 total votes, our intern for the summer is Katie Condon from the University of Nebraska, Omaha. Thank you to all the talented graphic designers who participated. View Katie’s work at daake.com/designdynamo.
How to build an unforgettable, “smashable” brand identity (Hint: It’s Not the Logo) Search for ads (very cool) Interesting thoughts on positioning your brand/product/service It’s a book video (thanks John!) The worst voice of a brand 7% of Americans subscribe to NetFlix (23.6 million) The Coca-Cola friendship machine Where did..
Read more
On May 21st, Team DAAKE is giving back to the community by building a home with Habitat for Humanity of Omaha. Habitat is about more than swinging a hammer. They rely on the generosity of people like you to further their mission. It takes a $100,000 financial commitment to build..
Read more
DAAKE (dĕy-kēy) is a marketing communications and design agency that specializes in rebranding.
