Kevin asked me: “Do ‘great ideas’ possess universally some sort of Wow Factor? The problems with this question: What does ‘great’ mean? And who decides what ‘wow’ is? The challenge is this: lots of people think they know what both words mean in their area of endeavor, and many of..
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Words mean a lot to me, which is why I don’t understand why some things are called the opposite of what they are. Like “smart” bombs. “Mild” cigars. Or “social” media. I think typing onto a tiny keypad, sending out Tweets or Facebook status updates, everything but interacting personally with..
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When will we start to see this as a legit tool for marketers? Video | 3:13
On the heels of Border’s closing all its 399 stores… is it any surprise that e-books have outsold print books at Amazon? Read more…
The biggest change to photography since film to digital. Hey marketers! Leave those customers alone! Logos don’t have to be static. How to use Facebook to enchant your customers. The world’s craziest basketball court. How to make awesome diagrams for your presentations. Help create an email charter (if it seems..
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Do not believe you have to be better than everybody else; believe you have to be better than you ever thought you could be.
DAAKE (dĕy-kēy) is a marketing communications and design agency that specializes in rebranding.
