Think of a website like a family photo. Would you feel comfortable handing out a photograph of you and the kids from 10 years ago? Not likely. Kids grow and styles change. Those shorts you were wearing are hilarious today, and that hair… So why do companies stick with outdated websites?
A website is a company’s welcome mat. If it isn’t inviting, attractive and friendly, your competition is just a click away. So have a couple people you count on to be honest look at your website. Then have them look at your competitor’s site. If they pick your competitor, then it’s time to put the fun back in functional.
A creative, comprehensive re-branding can give your website and image a tangible edge. A fresh identity, energetic design and well-chosen text will not only drive customers to your site – it will keep them there as well.