Last year’s most engaging magazine ads were not necessarily the ones with the most expensive creative or the highest media spend. The one thing most of them do share, however, is a strong connection between the medium and the message. Several of the top ads, for example, are exceptionally “endemic”..
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Length matters for video (here’s proof – thanks Mike M.) Leadership lessons from dancing guy (video) Try this from Google: What do you love? Autism Speaks – eye contact installation (video) This just makes me feel good about our future (video) Selling to people who haven’t bought yet Email checklist..
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In a world where online interactions often count as projections of reality, social media such as facebook, twitter, myspace and others influence the real lives of their account holders.
Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.
Wouldn’t you want your next viral video to have 4 million + views? Video | 1:31
When you work in advertising, you’re obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY’s.
The Beatles made a hit out of the idea that “Money can’t buy me love.” Money also can’t buy customers. Case in point: Walt Disney Studios’ recent release, “John Carter.” The movie, a Martian adventure based on an Edgar Rice Burroughs novel, cost $250 million to make – and that..
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DAAKE (dĕy-kēy) is a marketing communications and design agency that specializes in rebranding.
