DAAKE’s newest summer intern is Nick Chickinelli, a student at the University of Nebraska at Omaha (UNO) majoring in studio art with a focus in graphic design. Nick says he applied for the internship at DAAKE because he is eager to blend what he is experiencing in the academic environment..
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The bold and captivating brand identity designed by the DAAKE creative team for the Fred & Pamela Buffett Cancer Center is drawing an enthusiastic response from the Omaha community. The brand was unveiled at a dinner May 7 attended by more than 500 business and civic leaders, the project’s lead..
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The DAAKE creative team has been recognized with seven Aster Awards, a national competition that honors the nation’s most talented healthcare marketing professionals. DAAKE received five prestigious Gold Awards, for the Children’s Hospital & Medical Center “Best Place for Kids” advertising campaign, the Bellevue Medical Center “Big Pink” advertising campaign,..
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Corporate giants of consumer goods are increasingly turning to corporate branding to strengthen their position in the hearts and minds of consumers worldwide. Johnson & Johnson, one of the top corporate brand leaders, has just debuted its new corporate campaign to shareholders at their April annual meeting. This is the..
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DAAKE is pleased to share the news that our creative team earned Gold, and two Merit Awards at the 30th Annual Healthcare Advertising Awards sponsored by Healthcare Marketing Report. The Healthcare Advertising Awards is among the oldest and largest healthcare advertising awards competition. The sponsor, Healthcare Marketing Report, is the..
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Don’t you want to ask Carnival executives what they are going to do to reverse their deplorable situation? In a recent poll, very few mentioned going on a cruise as one of their dream vacations and most know the reason. Thanks to all the publicity about Carnival’s disasters recently you..
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The airline industry has generated its share of controversy lately in the branding world with the new American Airlines spots and now the new campaign that Southwest Airlines has launched for March Madness. American Airlines launched its new campaign the first of the year with great fanfare just prior to..
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In January, Research In Motion, a Canadian company, announced it would officially change its name to Blackberry and the ticker name would reflect this change and be known as BBRY and not RIMM. It’s no secret in the business community that Research In Motion is in trouble. The company was..
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Isn’t it interesting that some B2B marketers think that branding isn’t important to their corporations’ success because the business audience doesn’t buy into “fluff”. Call them misinformed, but some believe the talk about “brand promise” is reserved for the consumer product market where trends can influence what will resonate with..
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A few years ago Comcast, one of world’s largest cable companies, rebranded some of its products to Xfinity and were ridiculed on many marketing blogs for the disaster it created. In 2010, Time Magazine actually ranked it #1 in its list of the worst corporate name changes. Why was it..
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DAAKE (dĕy-kēy) is a marketing communications and design agency that specializes in rebranding.