How do you persuade drivers of the benefits of a car via print advertising? And without getting them to do a real-life test drive? Volkswagen in Norway addressed this by creating an app which allows users to ‘test drive’ the car within a print ad, using Augmented Reality. Watch here…
Kevin asked me: “Do ‘great ideas’ possess universally some sort of Wow Factor? The problems with this question: What does ‘great’ mean? And who decides what ‘wow’ is? The challenge is this: lots of people think they know what both words mean in their area of endeavor, and many of..
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Word Lens is a dictionary — evolved. It looks up words for you, and shows them in context. You can use Word Lens on your vacations to translate restaurant menus, street signs, and other things that have clearly printed words.
Take a side in the war between Crunchy and Puffs in Cheetos ad-campaign. See more…
Google is one of the smartest, most innovative companies in the world, but in its core business — online search — it’s being routinely shown up by Microsoft’s third-place search engine, Bing. See more…
See a digital hologram of Smart Grid technology come to life in your hand. GE Smart Grid Augmented Reality.
DAAKE (dĕy-kēy) is a marketing communications and design agency that specializes in rebranding.
