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<channel>
	<title>DAAKE</title>
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	<link>http://www.daake.com</link>
	<description>Brand Design Consultants</description>
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		<item>
		<title>What Money Can’t Buy</title>
		<link>http://www.daake.com/2012/05/what-money-cant-buy/</link>
		<comments>http://www.daake.com/2012/05/what-money-cant-buy/#comments</comments>
		<pubDate>Wed, 02 May 2012 16:26:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=3566</guid>
		<description><![CDATA[The Beatles made a hit out of the idea that “Money can’t buy me love.” Money also can’t buy customers. Case in point: Walt Disney Studios’ recent release, “John Carter.” The movie, a Martian adventure based on an Edgar Rice &#8230; <a href="http://www.daake.com/2012/05/what-money-cant-buy/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2012/05/what-money-cant-buy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DAAKE Wins 6 Awards for Healthcare Clients</title>
		<link>http://www.daake.com/2012/04/daake-wins-23-awards-for-healthcare-clients/</link>
		<comments>http://www.daake.com/2012/04/daake-wins-23-awards-for-healthcare-clients/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 15:40:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Accolades]]></category>
		<category><![CDATA[News & Buzz]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=3555</guid>
		<description><![CDATA[DAAKE, a brand design consultancy, helped its healthcare clients win 6 Healthcare Advertising Awards during the 29th annual competition. Winning entries included total advertising campaign, website, outdoor, new media, newsletter, external communication, television advertising, newspaper advertising. DAAKE received one silver, &#8230; <a href="http://www.daake.com/2012/04/daake-wins-23-awards-for-healthcare-clients/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2012/04/daake-wins-23-awards-for-healthcare-clients/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Catalog is a Real Page-Turner</title>
		<link>http://www.daake.com/2012/02/catalog-is-a-real-page-turner/</link>
		<comments>http://www.daake.com/2012/02/catalog-is-a-real-page-turner/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 14:51:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=3532</guid>
		<description><![CDATA[When was the last time you read a catalog? Not glanced through the merchandise and scanned a price or two, but actually read the text? Ever? That changed with the new JC Penney catalog. Pretty in pink on the outside, &#8230; <a href="http://www.daake.com/2012/02/catalog-is-a-real-page-turner/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2012/02/catalog-is-a-real-page-turner/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Groupon Goof Takes Dough From Baker</title>
		<link>http://www.daake.com/2012/01/groupon-goof-takes-dough-from-baker/</link>
		<comments>http://www.daake.com/2012/01/groupon-goof-takes-dough-from-baker/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 20:01:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=3462</guid>
		<description><![CDATA[Is Groupon, the daily online deal offering food or services at a discount, good or bad for small businesses? I know what Rachel Brown would answer. Brown owns Need a Cake bakery in London. Via U.S.-based Groupon, she offered customers &#8230; <a href="http://www.daake.com/2012/01/groupon-goof-takes-dough-from-baker/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2012/01/groupon-goof-takes-dough-from-baker/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2011 PR Year in Review</title>
		<link>http://www.daake.com/2011/12/2011-pr-year-in-review/</link>
		<comments>http://www.daake.com/2011/12/2011-pr-year-in-review/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 13:38:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=3405</guid>
		<description><![CDATA[I saw a weather featurette on TV that dubbed 2011 “The Year of Destruction” because of the damage and deaths from the tsunami that hit Japan in March through the tornadoes, flooding and other natural disasters that plagued the United &#8230; <a href="http://www.daake.com/2011/12/2011-pr-year-in-review/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2011/12/2011-pr-year-in-review/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Netflix Streaming Mistakes Directly to Customers</title>
		<link>http://www.daake.com/2011/10/netflix-streaming-mistakes-directly-to-customers/</link>
		<comments>http://www.daake.com/2011/10/netflix-streaming-mistakes-directly-to-customers/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 21:52:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=3369</guid>
		<description><![CDATA[Have you heard the expression “shooting yourself in the foot?” It means doing something that makes you look stupid. Usually, you only shoot yourself in the foot once. Netflix is trying to empty an entire clip. First it infuriated customers &#8230; <a href="http://www.daake.com/2011/10/netflix-streaming-mistakes-directly-to-customers/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2011/10/netflix-streaming-mistakes-directly-to-customers/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Blessings and Curses</title>
		<link>http://www.daake.com/2011/10/blessings-and-curses/</link>
		<comments>http://www.daake.com/2011/10/blessings-and-curses/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 21:35:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=3346</guid>
		<description><![CDATA[“May you live in interesting times” is a saying that some theorize is based on an old Chinese curse. Not sure why it’s a curse but it made me wonder, aren’t all times interesting? Sure, we have technologies and transportation &#8230; <a href="http://www.daake.com/2011/10/blessings-and-curses/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2011/10/blessings-and-curses/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Case of Brand Overexposure?</title>
		<link>http://www.daake.com/2011/08/a-case-of-brand-overexposure/</link>
		<comments>http://www.daake.com/2011/08/a-case-of-brand-overexposure/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 18:35:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=3204</guid>
		<description><![CDATA[On television and in films, significant placement of a brand can mean big bucks, both in fees for the production company and revenue for the brand owner. The concept goes back to Pavlov’s dog. People react to a stimulus. See &#8230; <a href="http://www.daake.com/2011/08/a-case-of-brand-overexposure/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2011/08/a-case-of-brand-overexposure/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Keep Your Competition More Than a Click Away</title>
		<link>http://www.daake.com/2011/07/keep-your-competition-more-than-a-click-away/</link>
		<comments>http://www.daake.com/2011/07/keep-your-competition-more-than-a-click-away/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 21:28:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=3194</guid>
		<description><![CDATA[Think of a website like a family photo. Would you feel comfortable handing out a photograph of you and the kids from 10 years ago? Not likely. Kids grow and styles change. Those shorts you were wearing are hilarious today, &#8230; <a href="http://www.daake.com/2011/07/keep-your-competition-more-than-a-click-away/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2011/07/keep-your-competition-more-than-a-click-away/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Marketing Idea to Bowl Consumers Over</title>
		<link>http://www.daake.com/2011/07/a-marketing-idea-to-bowl-consumers-over/</link>
		<comments>http://www.daake.com/2011/07/a-marketing-idea-to-bowl-consumers-over/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 16:31:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News & Buzz]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=3172</guid>
		<description><![CDATA[Jesse Spungin, the general manager at Orville Redenbacher, calls it the “biggest thing to happen to popcorn in 25 years.” Is it a new flavor? A bigger kernel? Real “real” butter flavor? Nope. It’s a microwave popcorn bag that turns &#8230; <a href="http://www.daake.com/2011/07/a-marketing-idea-to-bowl-consumers-over/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2011/07/a-marketing-idea-to-bowl-consumers-over/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Then Why Call it Social?</title>
		<link>http://www.daake.com/2011/06/then-why-call-it-social/</link>
		<comments>http://www.daake.com/2011/06/then-why-call-it-social/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 22:10:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=3111</guid>
		<description><![CDATA[Words mean a lot to me, which is why I don’t understand why some things are called the opposite of what they are. Like “smart” bombs. “Mild” cigars. Or “social” media. I think typing onto a tiny keypad, sending out &#8230; <a href="http://www.daake.com/2011/06/then-why-call-it-social/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2011/06/then-why-call-it-social/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>At Least My iPad Is Never Overdue</title>
		<link>http://www.daake.com/2011/05/at-least-my-ipad-is-never-overdue/</link>
		<comments>http://www.daake.com/2011/05/at-least-my-ipad-is-never-overdue/#comments</comments>
		<pubDate>Wed, 25 May 2011 21:00:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2755</guid>
		<description><![CDATA[Libraries used to be the primary source of information. Have a paper to write in school? Head to the library. Want to know about poisonous snakes or the Korean War? Go to the library. Even if your family owned an &#8230; <a href="http://www.daake.com/2011/05/at-least-my-ipad-is-never-overdue/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2011/05/at-least-my-ipad-is-never-overdue/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dive Into Re-branding, The Water’s Fine</title>
		<link>http://www.daake.com/2011/05/dive-into-rebranding-the-water%e2%80%99s-fine/</link>
		<comments>http://www.daake.com/2011/05/dive-into-rebranding-the-water%e2%80%99s-fine/#comments</comments>
		<pubDate>Wed, 11 May 2011 19:37:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2622</guid>
		<description><![CDATA[We’ve all seen it. The kid on the diving board, scared to jump into the water, scared even more by what their friends might say if they climbed back down the ladder. I meet people like that. They want a &#8230; <a href="http://www.daake.com/2011/05/dive-into-rebranding-the-water%e2%80%99s-fine/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2011/05/dive-into-rebranding-the-water%e2%80%99s-fine/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Celebrating our 100th Daily Dig of 2011</title>
		<link>http://www.daake.com/2011/05/daake-hits-100th-daily-dig/</link>
		<comments>http://www.daake.com/2011/05/daake-hits-100th-daily-dig/#comments</comments>
		<pubDate>Wed, 04 May 2011 19:41:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News & Buzz]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2608</guid>
		<description><![CDATA[Have you checked out the &#8220;Daily Dig&#8221; link at the top of our website? 365 days of the year, rain or shine, we update this (by 9 am) to something obscure on the web which we find interesting, bizarre or &#8230; <a href="http://www.daake.com/2011/05/daake-hits-100th-daily-dig/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2011/05/daake-hits-100th-daily-dig/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DAAKE Wins 10 Awards for Healthcare Clients</title>
		<link>http://www.daake.com/2011/05/daake-wins-awards-healthcare-clients/</link>
		<comments>http://www.daake.com/2011/05/daake-wins-awards-healthcare-clients/#comments</comments>
		<pubDate>Wed, 04 May 2011 14:25:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Accolades]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2591</guid>
		<description><![CDATA[DAAKE, a modern design consultancy that specializes in comprehensive re-brandings, helped their healthcare clients win 10 Healthcare Marketing Awards. Winning entries included an Annual Report, Billboard, Newsletter, Direct Mail Campaign, Magazine Design, Special Event Marketing, Website and Print Advertising Campaigns. &#8230; <a href="http://www.daake.com/2011/05/daake-wins-awards-healthcare-clients/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2011/05/daake-wins-awards-healthcare-clients/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Consumer Evolves</title>
		<link>http://www.daake.com/2011/04/the-consumer-evolves/</link>
		<comments>http://www.daake.com/2011/04/the-consumer-evolves/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 20:38:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2524</guid>
		<description><![CDATA[Not much more than 10 years ago, marketing was aimed at “the consumer.” I’ve never really liked the anonymity of that term. My mind conjures an image of a nest full of baby birds, eyes closed, beaks and mouths agape, &#8230; <a href="http://www.daake.com/2011/04/the-consumer-evolves/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2011/04/the-consumer-evolves/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Congratulations Perfect Image Window Cleaning</title>
		<link>http://www.daake.com/2011/04/congratulations-perfect-image-window-cleaning/</link>
		<comments>http://www.daake.com/2011/04/congratulations-perfect-image-window-cleaning/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 14:53:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News & Buzz]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2514</guid>
		<description><![CDATA[A big thank you to everyone who cast votes during our Design Dynamo contest. Katie Condon will begin working with DAAKE in June. A special congratulations goes out to Dave Pugh of Perfect Image Window Cleaning who registered to win 10 &#8230; <a href="http://www.daake.com/2011/04/congratulations-perfect-image-window-cleaning/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2011/04/congratulations-perfect-image-window-cleaning/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Impeachment? Just Pull the Plug</title>
		<link>http://www.daake.com/2011/04/impeachment-just-pull-the-plug/</link>
		<comments>http://www.daake.com/2011/04/impeachment-just-pull-the-plug/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 14:00:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2511</guid>
		<description><![CDATA[Could a computer serve as President of the United States? In the 1970 thriller “Colossus: The Forbin Project,” the nation put its weapon systems in the control of a supercomputer – only to have it link up with a Russian &#8230; <a href="http://www.daake.com/2011/04/impeachment-just-pull-the-plug/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2011/04/impeachment-just-pull-the-plug/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Design Dynamo Winner</title>
		<link>http://www.daake.com/2011/04/design-dynamo-winner/</link>
		<comments>http://www.daake.com/2011/04/design-dynamo-winner/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 16:57:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News & Buzz]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2433</guid>
		<description><![CDATA[Our Design Dynamo contest was a HUGE success. After receiving over 1400 total votes, our intern for the summer is Katie Condon from the University of Nebraska, Omaha. Thank you to all the talented graphic designers who participated. View Katie&#8217;s &#8230; <a href="http://www.daake.com/2011/04/design-dynamo-winner/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2011/04/design-dynamo-winner/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Daake Raises the Roof</title>
		<link>http://www.daake.com/2011/04/daake-raises-the-roof/</link>
		<comments>http://www.daake.com/2011/04/daake-raises-the-roof/#comments</comments>
		<pubDate>Fri, 01 Apr 2011 20:59:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News & Buzz]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2401</guid>
		<description><![CDATA[On May 21st, Team DAAKE is giving back to the community by building a home with Habitat for Humanity of Omaha. Habitat is about more than swinging a hammer. They rely on the generosity of people like you to further &#8230; <a href="http://www.daake.com/2011/04/daake-raises-the-roof/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2011/04/daake-raises-the-roof/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>A New ROI: Return on Ideas</title>
		<link>http://www.daake.com/2011/03/a-new-roi-return-on-ideas/</link>
		<comments>http://www.daake.com/2011/03/a-new-roi-return-on-ideas/#comments</comments>
		<pubDate>Thu, 31 Mar 2011 20:28:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2397</guid>
		<description><![CDATA[A wise man I knew once told me something about a particular auto company that shall remain nameless: scratch the paint and you can see the soup can label underneath. He didn’t mean it literally. He meant the product wasn’t &#8230; <a href="http://www.daake.com/2011/03/a-new-roi-return-on-ideas/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2011/03/a-new-roi-return-on-ideas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do Ads Have to be Everywhere?</title>
		<link>http://www.daake.com/2011/03/do-ads-have-to-be-everywhere/</link>
		<comments>http://www.daake.com/2011/03/do-ads-have-to-be-everywhere/#comments</comments>
		<pubDate>Thu, 31 Mar 2011 20:15:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2394</guid>
		<description><![CDATA[Do we have to see ads every time we visit an Internet news site? Here’s what got me started. Like most other people I know, I was mesmerized by the videos and news reports in the hours and days following &#8230; <a href="http://www.daake.com/2011/03/do-ads-have-to-be-everywhere/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2011/03/do-ads-have-to-be-everywhere/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get Social</title>
		<link>http://www.daake.com/2011/03/get-social/</link>
		<comments>http://www.daake.com/2011/03/get-social/#comments</comments>
		<pubDate>Thu, 31 Mar 2011 16:45:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2389</guid>
		<description><![CDATA[Stick out your thumb along a highway and you might get a free ride. Use both of them to text a message and you’ve got the ability to tap into the latest marketing tool. Social media isn’t just for being &#8230; <a href="http://www.daake.com/2011/03/get-social/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>DAAKE Honored With Four Marcom Awards</title>
		<link>http://www.daake.com/2011/03/daake-honored-with-four-marcom-awards/</link>
		<comments>http://www.daake.com/2011/03/daake-honored-with-four-marcom-awards/#comments</comments>
		<pubDate>Fri, 18 Mar 2011 14:12:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Accolades]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2373</guid>
		<description><![CDATA[DAAKE helped Children’s Hospital &#38; Medical Center win four MarCom Awards in 2010. Winning entries included two Platinum Awards for the We know children. External Communication Program and the Our Story Unfolds Annual Report, as well as two Gold Awards &#8230; <a href="http://www.daake.com/2011/03/daake-honored-with-four-marcom-awards/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2011/03/daake-honored-with-four-marcom-awards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Great Rebrandings Satisfy Consumers</title>
		<link>http://www.daake.com/2011/03/great-rebrandings-satisfy-consumers/</link>
		<comments>http://www.daake.com/2011/03/great-rebrandings-satisfy-consumers/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 15:28:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2370</guid>
		<description><![CDATA[What’s the recipe for success? Coke has one. So does Kentucky Fried Chicken. And both keep them locked up like gold in a vault, because that’s what they are. Golden.   Aside from what goes into a product, another key &#8230; <a href="http://www.daake.com/2011/03/great-rebrandings-satisfy-consumers/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2011/03/great-rebrandings-satisfy-consumers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>DAAKE Honored by Neenah Paper</title>
		<link>http://www.daake.com/2011/03/daake-honored-by-neenah-paper/</link>
		<comments>http://www.daake.com/2011/03/daake-honored-by-neenah-paper/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 22:30:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Accolades]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2322</guid>
		<description><![CDATA[Neenah Paper has selected DAAKE, a modern design consultancy that specializes in comprehensive re-brandings, to receive a Bronze Award in their Paperworks Design Contest. The selection came as a result of the company’s work on the DAAKE stationery system. DAAKE &#8230; <a href="http://www.daake.com/2011/03/daake-honored-by-neenah-paper/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2011/03/daake-honored-by-neenah-paper/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>What I See is What You Get</title>
		<link>http://www.daake.com/2011/02/what-i-see-is-what-you-get/</link>
		<comments>http://www.daake.com/2011/02/what-i-see-is-what-you-get/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 14:40:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2241</guid>
		<description><![CDATA[When I Google clock radios, I get a little more than eight million results. But how many do I really need? Five? Fifty? I know I want more than one – especially when I click on a website and my &#8230; <a href="http://www.daake.com/2011/02/what-i-see-is-what-you-get/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2011/02/what-i-see-is-what-you-get/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>DAAKE Wins a Silver Telly Award</title>
		<link>http://www.daake.com/2011/02/daake-wins-a-silver-telly-award/</link>
		<comments>http://www.daake.com/2011/02/daake-wins-a-silver-telly-award/#comments</comments>
		<pubDate>Mon, 21 Feb 2011 16:33:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Accolades]]></category>
		<category><![CDATA[News & Buzz]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2231</guid>
		<description><![CDATA[DAAKE helped the University of Nebraska Athletics win a Silver Telly Award, the highest honor granted at the 32nd Annual Telly Awards. DAAKE collaborated with The Great Plains Motion Picture Company and The Mixing Room to film and produce the &#8230; <a href="http://www.daake.com/2011/02/daake-wins-a-silver-telly-award/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2011/02/daake-wins-a-silver-telly-award/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>365 Days of DAAKE in 240 Seconds</title>
		<link>http://www.daake.com/2011/02/365-days-of-daake-in-240-seconds/</link>
		<comments>http://www.daake.com/2011/02/365-days-of-daake-in-240-seconds/#comments</comments>
		<pubDate>Mon, 14 Feb 2011 18:15:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News & Buzz]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2210</guid>
		<description><![CDATA[A look back at DAAKE in 2010.]]></description>
		<wfw:commentRss>http://www.daake.com/2011/02/365-days-of-daake-in-240-seconds/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
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		<item>
		<title>Be A DAAKE Design Dynamo*</title>
		<link>http://www.daake.com/2011/02/be-a-daake-design-dynamo/</link>
		<comments>http://www.daake.com/2011/02/be-a-daake-design-dynamo/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 21:15:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News & Buzz]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2161</guid>
		<description><![CDATA[If you are a brilliant designer interested in working with a design consultancy in Omaha, Nebraska, then you should become the next DAAKE summer intern by entering the Design Dynamo contest. Here’s the catch – we’re going to let America &#8230; <a href="http://www.daake.com/2011/02/be-a-daake-design-dynamo/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2011/02/be-a-daake-design-dynamo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>When Voices Strike A Chord</title>
		<link>http://www.daake.com/2011/02/when-voices-strike-a-chord/</link>
		<comments>http://www.daake.com/2011/02/when-voices-strike-a-chord/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 19:27:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2157</guid>
		<description><![CDATA[Of all the movies made, only a tiny fraction are nominated for the Academy Award for Best Motion Picture. These fortunate few showcase compelling scripts, lavish sets and the very best actors. Like Woody and Buzz. This year’s Best Picture &#8230; <a href="http://www.daake.com/2011/02/when-voices-strike-a-chord/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Business Is Still In The Cards</title>
		<link>http://www.daake.com/2011/01/business-is-still-in-the-cards/</link>
		<comments>http://www.daake.com/2011/01/business-is-still-in-the-cards/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 22:30:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=1942</guid>
		<description><![CDATA[Just when it seems almost everything has gone high tech, someone hands you their business card. Sure, the little cards have evolved over the years. Today’s versions can be personalized with unique papers, inks, etching and photos – even messages &#8230; <a href="http://www.daake.com/2011/01/business-is-still-in-the-cards/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Don’t Like The Latest Trend? Wait Five Minutes&#8230;</title>
		<link>http://www.daake.com/2011/01/don%e2%80%99t-like-the-latest-trend-wait-five-minutes/</link>
		<comments>http://www.daake.com/2011/01/don%e2%80%99t-like-the-latest-trend-wait-five-minutes/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 16:43:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=1459</guid>
		<description><![CDATA[It wasn’t so long ago that business trends were assessed on a quarterly basis – at best. More often, you’d be alerted about possible trends in January – then spend the rest of the year waiting to see if the &#8230; <a href="http://www.daake.com/2011/01/don%e2%80%99t-like-the-latest-trend-wait-five-minutes/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2011/01/don%e2%80%99t-like-the-latest-trend-wait-five-minutes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Hotel That Should Have Had Reservations</title>
		<link>http://www.daake.com/2010/12/the-hotel-that-should-have-had-reservations/</link>
		<comments>http://www.daake.com/2010/12/the-hotel-that-should-have-had-reservations/#comments</comments>
		<pubDate>Thu, 23 Dec 2010 21:23:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=543</guid>
		<description><![CDATA[I cringed when I read about the $11 million Christmas tree in the lobby of the Emirates Palace hotel in Abu Dhabi. A marketing disaster, the tree was decorated with precious gems and gold from one of the hotel’s jewelry &#8230; <a href="http://www.daake.com/2010/12/the-hotel-that-should-have-had-reservations/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/12/the-hotel-that-should-have-had-reservations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Daake Donates</title>
		<link>http://www.daake.com/2010/12/daake-donates/</link>
		<comments>http://www.daake.com/2010/12/daake-donates/#comments</comments>
		<pubDate>Wed, 22 Dec 2010 21:21:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News & Buzz]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=539</guid>
		<description><![CDATA[The holidays are a time for being thankful and celebrating with friends and family. There is no better time to give back to the community by helping those who might be a little less fortunate. This year, as in years &#8230; <a href="http://www.daake.com/2010/12/daake-donates/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Bring That Rabbit Into Focus</title>
		<link>http://www.daake.com/2010/11/bring-that-rabbit-into-focus/</link>
		<comments>http://www.daake.com/2010/11/bring-that-rabbit-into-focus/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 21:15:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=535</guid>
		<description><![CDATA[According to the old proverb, “If you chase two rabbits, both will escape.” That’s especially true in design and marketing. Lacking focus is the surest path to failure. When I ask a potential client who he or she envisions to &#8230; <a href="http://www.daake.com/2010/11/bring-that-rabbit-into-focus/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Great Ideas Need Time To Simmer</title>
		<link>http://www.daake.com/2010/11/great-ideas-need-time-to-simmer/</link>
		<comments>http://www.daake.com/2010/11/great-ideas-need-time-to-simmer/#comments</comments>
		<pubDate>Fri, 19 Nov 2010 21:14:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=531</guid>
		<description><![CDATA[Have you ever had an idea hit you, like in the shower or while you were driving? Maybe. But it’s more likely what actually hit you was part of an idea. A spark. The complete idea came much later. I &#8230; <a href="http://www.daake.com/2010/11/great-ideas-need-time-to-simmer/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Design Is About Being Practical</title>
		<link>http://www.daake.com/2010/11/design-is-about-being-practical/</link>
		<comments>http://www.daake.com/2010/11/design-is-about-being-practical/#comments</comments>
		<pubDate>Tue, 16 Nov 2010 21:13:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=527</guid>
		<description><![CDATA[The opposite of conflict is compromise, yet many people confuse compromise with defeat. Successful design and marketing are based in compromise. Very few initial ideas are unchanged by the time a campaign goes to press. Along the way there are &#8230; <a href="http://www.daake.com/2010/11/design-is-about-being-practical/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Light Drive Stop Motion</title>
		<link>http://www.daake.com/2010/11/light-drive-stop-motion/</link>
		<comments>http://www.daake.com/2010/11/light-drive-stop-motion/#comments</comments>
		<pubDate>Tue, 16 Nov 2010 17:32:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2112</guid>
		<description><![CDATA[Stop motion form and colour, using light painting techniques.]]></description>
		<wfw:commentRss>http://www.daake.com/2010/11/light-drive-stop-motion/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>When A Photo Crowds Out The Message</title>
		<link>http://www.daake.com/2010/11/when-a-photo-crowds-out-the-message/</link>
		<comments>http://www.daake.com/2010/11/when-a-photo-crowds-out-the-message/#comments</comments>
		<pubDate>Tue, 09 Nov 2010 21:11:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=523</guid>
		<description><![CDATA[Have you ever seen a magazine advertisement that was made up entirely of words? That’s because the appeal of an image is undeniable. One expertly staged and properly chosen photograph can be worth a thousand words – and even more &#8230; <a href="http://www.daake.com/2010/11/when-a-photo-crowds-out-the-message/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You&#8217;ll Laugh, We Did</title>
		<link>http://www.daake.com/2010/10/youll-laugh-we-did/</link>
		<comments>http://www.daake.com/2010/10/youll-laugh-we-did/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 17:22:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2107</guid>
		<description><![CDATA[Girl goes crazy with her camera's special effects.]]></description>
		<wfw:commentRss>http://www.daake.com/2010/10/youll-laugh-we-did/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Brand, The Final Frontier</title>
		<link>http://www.daake.com/2010/10/your-brand-the-final-frontier-2/</link>
		<comments>http://www.daake.com/2010/10/your-brand-the-final-frontier-2/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 21:09:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=519</guid>
		<description><![CDATA[Gap recently beat a hasty and well-publicized retreat after it introduced a new logo without first telling the people most interested – its customers – the reasons behind the change. Once mass hysteria over the new logo spread, it was &#8230; <a href="http://www.daake.com/2010/10/your-brand-the-final-frontier-2/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/10/your-brand-the-final-frontier-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Design Recognizes Vitality of Paper</title>
		<link>http://www.daake.com/2010/10/design-recognizes-vitality-of-paper-2/</link>
		<comments>http://www.daake.com/2010/10/design-recognizes-vitality-of-paper-2/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 21:08:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=515</guid>
		<description><![CDATA[In the movie “Ghostbusters.” One of my favorite lines is when Harold Ramis as Dr. Egon Spengler turns to Annie Potts and deadpans, “Print is dead.” Five years ago, Sports Illustrated President John Squires repeated Egon’s proclamation and added, “Get &#8230; <a href="http://www.daake.com/2010/10/design-recognizes-vitality-of-paper-2/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/10/design-recognizes-vitality-of-paper-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Even Dogs Need Branding</title>
		<link>http://www.daake.com/2010/09/even-dogs-need-branding/</link>
		<comments>http://www.daake.com/2010/09/even-dogs-need-branding/#comments</comments>
		<pubDate>Thu, 23 Sep 2010 17:15:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2104</guid>
		<description><![CDATA[Every home needs a Harvey. A new ad by Thinkbox. ]]></description>
		<wfw:commentRss>http://www.daake.com/2010/09/even-dogs-need-branding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thinking Inside The Box</title>
		<link>http://www.daake.com/2010/09/thinking-inside-the-box/</link>
		<comments>http://www.daake.com/2010/09/thinking-inside-the-box/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 21:07:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=510</guid>
		<description><![CDATA[Did your parents ever make a major purchase, like a TV or a new fridge, and give you the box to play in? Empty boxes for me were filled with imagination. I still find them intriguing, only now I am &#8230; <a href="http://www.daake.com/2010/09/thinking-inside-the-box/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/09/thinking-inside-the-box/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>E-Readers: Foresight Or The Final Chapter?</title>
		<link>http://www.daake.com/2010/09/e-readers-foresight-or-the-final-chapter/</link>
		<comments>http://www.daake.com/2010/09/e-readers-foresight-or-the-final-chapter/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 21:04:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=502</guid>
		<description><![CDATA[I know at least one person who dislikes e-readers, those hand-held Nooks and Kindles that allow people to download and read books electronically. He’s in the printing business, and he sees e-readers as another way to access the printed word &#8230; <a href="http://www.daake.com/2010/09/e-readers-foresight-or-the-final-chapter/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/09/e-readers-foresight-or-the-final-chapter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Putting You Face-to-Facebook With The Crowd</title>
		<link>http://www.daake.com/2010/08/putting-you-face-to-facebook-with-the-crowd/</link>
		<comments>http://www.daake.com/2010/08/putting-you-face-to-facebook-with-the-crowd/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 21:03:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=498</guid>
		<description><![CDATA[How many friends do you have? Not real friends. Facebook friends. There is a difference. I can tell you how many friends I have in real life, and it’s nowhere near the number of friends I have on Facebook. That &#8230; <a href="http://www.daake.com/2010/08/putting-you-face-to-facebook-with-the-crowd/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/08/putting-you-face-to-facebook-with-the-crowd/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Designing From the Inside Out</title>
		<link>http://www.daake.com/2010/08/designing-from-the-inside-out/</link>
		<comments>http://www.daake.com/2010/08/designing-from-the-inside-out/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 21:02:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=494</guid>
		<description><![CDATA[Ever since the dawn of instant coffee, people crave immediacy. It’s a demand that frustrates and challenges today’s designers. Without an endless supply of duct tape, people aren’t going to sit still long enough to be educated by unfamiliar concepts &#8230; <a href="http://www.daake.com/2010/08/designing-from-the-inside-out/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/08/designing-from-the-inside-out/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The New Yorker iPad App</title>
		<link>http://www.daake.com/2010/08/the-new-yorker-ipad-app/</link>
		<comments>http://www.daake.com/2010/08/the-new-yorker-ipad-app/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 17:05:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[News & Buzz]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2099</guid>
		<description><![CDATA[Jason Schwartzman demonstrates The New Yorker's new app.]]></description>
		<wfw:commentRss>http://www.daake.com/2010/08/the-new-yorker-ipad-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should Some Brands Come With “Sell-By” Dates?</title>
		<link>http://www.daake.com/2010/08/should-some-brands-come-with-%e2%80%9csell-by%e2%80%9d-dates/</link>
		<comments>http://www.daake.com/2010/08/should-some-brands-come-with-%e2%80%9csell-by%e2%80%9d-dates/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 21:01:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=490</guid>
		<description><![CDATA[From ice cream to bottled water, nearly everything that goes past our lips has a “sell-by” date on the package. Wise to check on meat and milk, but water? If it’s a week past the date, does water lose something? &#8230; <a href="http://www.daake.com/2010/08/should-some-brands-come-with-%e2%80%9csell-by%e2%80%9d-dates/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/08/should-some-brands-come-with-%e2%80%9csell-by%e2%80%9d-dates/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing And Sales Aren’t The Same Thing</title>
		<link>http://www.daake.com/2010/07/marketing-and-sales-aren%e2%80%99t-the-same-thing/</link>
		<comments>http://www.daake.com/2010/07/marketing-and-sales-aren%e2%80%99t-the-same-thing/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 21:00:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=486</guid>
		<description><![CDATA[In bright, bold lettering the huge sign out front read “Men’s suits, 50% Off!” Potential customers formed a line that snaked the parking lot. But once they got inside, the majority walked away disappointed. You see, the promotion was for &#8230; <a href="http://www.daake.com/2010/07/marketing-and-sales-aren%e2%80%99t-the-same-thing/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/07/marketing-and-sales-aren%e2%80%99t-the-same-thing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Battle of the Cheetos</title>
		<link>http://www.daake.com/2010/07/battle-of-the-cheetos/</link>
		<comments>http://www.daake.com/2010/07/battle-of-the-cheetos/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 16:47:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2077</guid>
		<description><![CDATA[Take a side in the war between Crunchy and Puffs in Cheetos ad-campaign. See more&#8230;]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Bing out-innovating Google?</title>
		<link>http://www.daake.com/2010/07/is-bing-out-innovating-google/</link>
		<comments>http://www.daake.com/2010/07/is-bing-out-innovating-google/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 16:39:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[News & Buzz]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2073</guid>
		<description><![CDATA[Google is one of the smartest, most innovative companies in the world, but in its core business &#8212; online search &#8212; it&#8217;s being routinely shown up by Microsoft&#8217;s third-place search engine, Bing. See more&#8230;]]></description>
		<wfw:commentRss>http://www.daake.com/2010/07/is-bing-out-innovating-google/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When A Company Tunes Itself Out</title>
		<link>http://www.daake.com/2010/07/when-a-company-tunes-itself-out/</link>
		<comments>http://www.daake.com/2010/07/when-a-company-tunes-itself-out/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 20:59:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=482</guid>
		<description><![CDATA[I had my doubts when I heard last fall that longtime (since 1921) retailer RadioShack was finally attempting to join the 21st century with a rebranding. Rather than an engaging redesign, the company’s decision was to simply drop the word &#8230; <a href="http://www.daake.com/2010/07/when-a-company-tunes-itself-out/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/07/when-a-company-tunes-itself-out/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Keep Watching, My Friends</title>
		<link>http://www.daake.com/2010/07/keep-watching-my-friends/</link>
		<comments>http://www.daake.com/2010/07/keep-watching-my-friends/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 20:58:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=478</guid>
		<description><![CDATA[It’s risky to say the least, especially in marketing. But there are times when it works perfectly. I’m reminded of this when I see Dos Equis’ “The Most Interesting Man in the World” commercials on television. Launched in 2007, the &#8230; <a href="http://www.daake.com/2010/07/keep-watching-my-friends/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/07/keep-watching-my-friends/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Augmented Reality</title>
		<link>http://www.daake.com/2010/06/augmented-reality/</link>
		<comments>http://www.daake.com/2010/06/augmented-reality/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 16:31:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2069</guid>
		<description><![CDATA[See a digital hologram of Smart Grid technology come to life in your hand. GE Smart Grid Augmented Reality.]]></description>
		<wfw:commentRss>http://www.daake.com/2010/06/augmented-reality/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Time For Your Business To Rise &amp; Shine</title>
		<link>http://www.daake.com/2010/06/time-for-your-business-to-rise-shine/</link>
		<comments>http://www.daake.com/2010/06/time-for-your-business-to-rise-shine/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 20:56:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=472</guid>
		<description><![CDATA[Remember when your mother used to wake you up for school by announcing it was time to “Rise and shine!” as she flung open the drapes in your bedroom? I recently read online that the “shine” in that phrase originated &#8230; <a href="http://www.daake.com/2010/06/time-for-your-business-to-rise-shine/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/06/time-for-your-business-to-rise-shine/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Design Puts The You In Unique</title>
		<link>http://www.daake.com/2010/06/design-puts-the-you-in-unique/</link>
		<comments>http://www.daake.com/2010/06/design-puts-the-you-in-unique/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 20:54:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=467</guid>
		<description><![CDATA[I went to a very cool wine tasting event at a local shop. Rather than concentrate on the varietal (Riesling, Sauvignon Blanc), they give six wines to taste – three whites and three reds – to help you determine your &#8230; <a href="http://www.daake.com/2010/06/design-puts-the-you-in-unique/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Afraid of Failure? Then Do Nothing.</title>
		<link>http://www.daake.com/2010/05/afraid-of-failure-then-do-nothing/</link>
		<comments>http://www.daake.com/2010/05/afraid-of-failure-then-do-nothing/#comments</comments>
		<pubDate>Thu, 20 May 2010 20:53:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=463</guid>
		<description><![CDATA[I have a friend whose 10-year-old son plays Little League baseball. Because the boys do the pitching, and because it’s hard for them to find the strike zone, there are probably 10 times more walks than base hits. But one &#8230; <a href="http://www.daake.com/2010/05/afraid-of-failure-then-do-nothing/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Different Green Thumb</title>
		<link>http://www.daake.com/2010/05/a-different-green-thumb/</link>
		<comments>http://www.daake.com/2010/05/a-different-green-thumb/#comments</comments>
		<pubDate>Mon, 17 May 2010 20:50:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=459</guid>
		<description><![CDATA[Regardless of the roller-coaster temperatures outdoors, the gardening season is here. People are eager to realize the personal fulfillment of putting a seed or a plant in the ground in May and a couple months later enjoying the fruits and &#8230; <a href="http://www.daake.com/2010/05/a-different-green-thumb/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Dying Art</title>
		<link>http://www.daake.com/2010/05/a-dying-art/</link>
		<comments>http://www.daake.com/2010/05/a-dying-art/#comments</comments>
		<pubDate>Fri, 14 May 2010 16:23:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2063</guid>
		<description><![CDATA[A documentary wrote as part of The Ritual Project sponsered by Stella Artois. See more&#8230;]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bring Focus Into Strategy</title>
		<link>http://www.daake.com/2010/05/bring-focus-into-strategy/</link>
		<comments>http://www.daake.com/2010/05/bring-focus-into-strategy/#comments</comments>
		<pubDate>Thu, 13 May 2010 20:49:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=454</guid>
		<description><![CDATA[A point of convergence. The clarity of an image. Close attention. The center of interest. The most important information being presented. All these words describe one very important word: focus. I’ve often heard people say how something “really brought that &#8230; <a href="http://www.daake.com/2010/05/bring-focus-into-strategy/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/05/bring-focus-into-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DAAKE Wins 18 Industry Awards</title>
		<link>http://www.daake.com/2010/05/daake-wins-18-industry-awards/</link>
		<comments>http://www.daake.com/2010/05/daake-wins-18-industry-awards/#comments</comments>
		<pubDate>Tue, 04 May 2010 20:48:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Accolades]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=450</guid>
		<description><![CDATA[DAAKE brings home 18 Aster &#038; Healthcare Advertising Awards for 2010. Among them were 4 Gold Asters for Magazine Publications, Service Lines and Poster/Displays; and 2 Gold Healthcare Awards for Publication External and Website.]]></description>
		<wfw:commentRss>http://www.daake.com/2010/05/daake-wins-18-industry-awards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Design and Well-Being</title>
		<link>http://www.daake.com/2010/04/design-and-well-being/</link>
		<comments>http://www.daake.com/2010/04/design-and-well-being/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 20:46:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=446</guid>
		<description><![CDATA[Health. Happiness. Prosperity. Security. All are factors that affect a person’s well-being. But for a designer, there’s more. Designers go beyond welcoming each new day, we welcome each new project. With every challenge comes the opportunity to live a different &#8230; <a href="http://www.daake.com/2010/04/design-and-well-being/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/04/design-and-well-being/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Story of YouTube Car</title>
		<link>http://www.daake.com/2010/04/the-story-of-youtube-car/</link>
		<comments>http://www.daake.com/2010/04/the-story-of-youtube-car/#comments</comments>
		<pubDate>Sat, 24 Apr 2010 16:16:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2058</guid>
		<description><![CDATA[Creative marketing with YouTube.]]></description>
		<wfw:commentRss>http://www.daake.com/2010/04/the-story-of-youtube-car/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Design Requires a Pac-Man Sized Appetite</title>
		<link>http://www.daake.com/2010/04/design-requires-a-pac-man-sized-appetite/</link>
		<comments>http://www.daake.com/2010/04/design-requires-a-pac-man-sized-appetite/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 20:45:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=442</guid>
		<description><![CDATA[Creativity can be described as fulfilling a hunger to produce something new, relevant and exciting. To satisfy their appetites for fresh ideas, designers need to be more than skilled producers, they must be voracious, non-stop consumers. Think of Pac-Man, the &#8230; <a href="http://www.daake.com/2010/04/design-requires-a-pac-man-sized-appetite/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/04/design-requires-a-pac-man-sized-appetite/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Blank Face of Electronic Communication </title>
		<link>http://www.daake.com/2010/04/the-blank-face-of-electronic-communication%c2%a0/</link>
		<comments>http://www.daake.com/2010/04/the-blank-face-of-electronic-communication%c2%a0/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 20:44:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=438</guid>
		<description><![CDATA[How many emails did you send and receive today? Now, compare that to how many face-to-face meetings. Is the ratio of emails to meetings 10:1? Higher? Communicating electronically allows my recipient to read and respond at his or her convenience. &#8230; <a href="http://www.daake.com/2010/04/the-blank-face-of-electronic-communication%c2%a0/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/04/the-blank-face-of-electronic-communication%c2%a0/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Speak Figuratively</title>
		<link>http://www.daake.com/2010/04/speak-figuratively/</link>
		<comments>http://www.daake.com/2010/04/speak-figuratively/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 20:42:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=434</guid>
		<description><![CDATA[If a picture is worth a thousand words, then a figure of speech should be worth at least nine-hundred. When you say something that causes the listener to interact with the statement and visualize it, or put context around, or &#8230; <a href="http://www.daake.com/2010/04/speak-figuratively/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/04/speak-figuratively/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Design To Overcome ‘Attitude Gaps’</title>
		<link>http://www.daake.com/2010/04/design-to-overcome-%e2%80%98attitude-gaps%e2%80%99/</link>
		<comments>http://www.daake.com/2010/04/design-to-overcome-%e2%80%98attitude-gaps%e2%80%99/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 20:36:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=429</guid>
		<description><![CDATA[Designers realize the mindset of an individual changes dependent upon demographics such as education, income, even the area in which we live. But to market successfully requires going beyond obvious distinctions and examining other factors, not the least of which &#8230; <a href="http://www.daake.com/2010/04/design-to-overcome-%e2%80%98attitude-gaps%e2%80%99/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/04/design-to-overcome-%e2%80%98attitude-gaps%e2%80%99/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Insist on Thrashing Early</title>
		<link>http://www.daake.com/2010/03/insist-on-thrashing-early/</link>
		<comments>http://www.daake.com/2010/03/insist-on-thrashing-early/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 20:33:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=425</guid>
		<description><![CDATA[Design, in my opinion, is like sculpting something out of a large block. First you make the big awkward block out of all the practical, impractical, crazy and logical ideas. Pile on everything the audience wants and everything the client &#8230; <a href="http://www.daake.com/2010/03/insist-on-thrashing-early/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/03/insist-on-thrashing-early/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Brand You Can Bank On </title>
		<link>http://www.daake.com/2010/03/a-brand-you-can-bank-on%c2%a0/</link>
		<comments>http://www.daake.com/2010/03/a-brand-you-can-bank-on%c2%a0/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 20:31:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=421</guid>
		<description><![CDATA[How long is a brand? How deep? Better yet, what is a brand worth? All intangibles, as difficult to measure as dedication and integrity. But still possible. A brand’s true value, once the creative process is complete, comes not from &#8230; <a href="http://www.daake.com/2010/03/a-brand-you-can-bank-on%c2%a0/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/03/a-brand-you-can-bank-on%c2%a0/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Smart Mobile Site Links</title>
		<link>http://www.daake.com/2010/03/smart-mobile-site-links/</link>
		<comments>http://www.daake.com/2010/03/smart-mobile-site-links/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 20:30:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=416</guid>
		<description><![CDATA[I&#8217;ve been to a lot of sites on my mobile phone. But for the first time ever (I think) I saw a button that allows me to call, without having to dial a number. When you&#8217;re creating a mobile experience &#8230; <a href="http://www.daake.com/2010/03/smart-mobile-site-links/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/03/smart-mobile-site-links/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Visual Ergonomics</title>
		<link>http://www.daake.com/2010/03/visual-ergonomics/</link>
		<comments>http://www.daake.com/2010/03/visual-ergonomics/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 20:28:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=412</guid>
		<description><![CDATA[Design can be summed up as the translation and organization of information. Just like a spoon or weed whacker fits well in your hand, a brochure or billboard fits well in your eyes. The art of getting the viewer&#8217;s attention &#8230; <a href="http://www.daake.com/2010/03/visual-ergonomics/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/03/visual-ergonomics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advertising Your Brand</title>
		<link>http://www.daake.com/2010/03/advertising-your-brand/</link>
		<comments>http://www.daake.com/2010/03/advertising-your-brand/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 20:19:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=408</guid>
		<description><![CDATA[EVERYTHING a brand does is advertising. All the tiniest details. Most people these days point to Apple as a delightful brand. But that&#8217;s hardly based on their TV ads. It&#8217;s based on how elegant (and reliable) their products are to &#8230; <a href="http://www.daake.com/2010/03/advertising-your-brand/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/03/advertising-your-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reaching Baby Boomers</title>
		<link>http://www.daake.com/2010/03/reaching-baby-boomers/</link>
		<comments>http://www.daake.com/2010/03/reaching-baby-boomers/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 20:08:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=404</guid>
		<description><![CDATA[They’re defined as the generation born between 1946 and 1965. Dubbed “baby boomers,” it’s no less than 78 million Americans. At ages 45 to 64, they may not be the prime youthful group most marketers target. But they comprise nearly &#8230; <a href="http://www.daake.com/2010/03/reaching-baby-boomers/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/03/reaching-baby-boomers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Will Everyone Have an iPad?</title>
		<link>http://www.daake.com/2010/03/will-everyone-have-an-ipad/</link>
		<comments>http://www.daake.com/2010/03/will-everyone-have-an-ipad/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 20:07:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=400</guid>
		<description><![CDATA[It&#8217;s already been said a thousand times, but the iPad will revolutionize the publishing industry. Why would a newspaper (or magazine) continue to print itself when readerships continue to shrink. I am amazed that our local paper has full page &#8230; <a href="http://www.daake.com/2010/03/will-everyone-have-an-ipad/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/03/will-everyone-have-an-ipad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Alice in Wonderland for the iPad</title>
		<link>http://www.daake.com/2010/03/alice-in-wonderland-for-the-ipad/</link>
		<comments>http://www.daake.com/2010/03/alice-in-wonderland-for-the-ipad/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 16:07:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2051</guid>
		<description><![CDATA[Tilt your iPad to make Alice grow big as a house, or shrink to just six inches tall. This is Alice in Wonderland digitally remastered for the iPad. Play with the White Rabbit&#8217;s pocket watch &#8211; it realistically swings and &#8230; <a href="http://www.daake.com/2010/03/alice-in-wonderland-for-the-ipad/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/03/alice-in-wonderland-for-the-ipad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Heineken Italy Case Study</title>
		<link>http://www.daake.com/2010/03/heineken-italy-case-study/</link>
		<comments>http://www.daake.com/2010/03/heineken-italy-case-study/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 16:00:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[News & Buzz]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2047</guid>
		<description><![CDATA[Heineken staged a fake classical music concert at the same time as a crucial Real Madrid vs. AC Milan game on October 21, there was no chance that any real soccer fan would be there…except if their girlfriends, professors and &#8230; <a href="http://www.daake.com/2010/03/heineken-italy-case-study/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/03/heineken-italy-case-study/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Design Has a Fudge Factor – Positioning Doesn’t</title>
		<link>http://www.daake.com/2010/03/design-has-a-fudge-factor-%e2%80%93-positioning-doesn%e2%80%99t/</link>
		<comments>http://www.daake.com/2010/03/design-has-a-fudge-factor-%e2%80%93-positioning-doesn%e2%80%99t/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 19:58:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=393</guid>
		<description><![CDATA[Tune in to CNN and nearly every day there’s a new poll gauging the public’s approval or disapproval of someone or something. When the numbers are distant, the result seems clear. But when they’re a few points apart, we are &#8230; <a href="http://www.daake.com/2010/03/design-has-a-fudge-factor-%e2%80%93-positioning-doesn%e2%80%99t/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/03/design-has-a-fudge-factor-%e2%80%93-positioning-doesn%e2%80%99t/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What The Web Has Ruined</title>
		<link>http://www.daake.com/2010/03/what-the-web-has-ruined/</link>
		<comments>http://www.daake.com/2010/03/what-the-web-has-ruined/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 19:54:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=388</guid>
		<description><![CDATA[The Web was supposed to make things simpler for us all, right? At first, it seemed that way. Lately I find myself succumbing to the massive amounts of information it offers. Recently I wanted to buy a portable docking player &#8230; <a href="http://www.daake.com/2010/03/what-the-web-has-ruined/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/03/what-the-web-has-ruined/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Playing Ketchup</title>
		<link>http://www.daake.com/2010/03/playing-ketchup/</link>
		<comments>http://www.daake.com/2010/03/playing-ketchup/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 19:50:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=384</guid>
		<description><![CDATA[Heinz Ketchup recently introduced ketchup lovers to a new way to enjoy their product. Their latest innovation is packaging that allows the choice of dipping or squeezing. While their press release claims this to be a monumental achievement, I do &#8230; <a href="http://www.daake.com/2010/03/playing-ketchup/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/03/playing-ketchup/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting It Wrong The First Time</title>
		<link>http://www.daake.com/2010/02/getting-it-wrong-the-first-time/</link>
		<comments>http://www.daake.com/2010/02/getting-it-wrong-the-first-time/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 19:47:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=379</guid>
		<description><![CDATA[Some people sit and stare at a blank screen until their eyes hurt. They just can’t put down the first word or draw the first line. Why? They’re afraid of getting it wrong. Well, guess what? We all get it &#8230; <a href="http://www.daake.com/2010/02/getting-it-wrong-the-first-time/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does My Website Make Me Look Fat?</title>
		<link>http://www.daake.com/2010/02/does-my-website-make-me-look-fat/</link>
		<comments>http://www.daake.com/2010/02/does-my-website-make-me-look-fat/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 19:45:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=375</guid>
		<description><![CDATA[Back when you went *live*, your website was sooooo hot. It was lean, had the right balance of text and graphics, just a few clicks to everything anyone needed to know. Made you feel great, didn’t it? What’s happened since &#8230; <a href="http://www.daake.com/2010/02/does-my-website-make-me-look-fat/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/02/does-my-website-make-me-look-fat/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Long Odyssey of the Cell Phone</title>
		<link>http://www.daake.com/2010/02/the-long-odyssey-of-the-cell-phone/</link>
		<comments>http://www.daake.com/2010/02/the-long-odyssey-of-the-cell-phone/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 19:55:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[News & Buzz]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2145</guid>
		<description><![CDATA[Did you see this on Time.com a while back? Interesting. What&#8217;s next? See More&#8230;]]></description>
		<wfw:commentRss>http://www.daake.com/2010/02/the-long-odyssey-of-the-cell-phone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Difference Between Art and Design</title>
		<link>http://www.daake.com/2010/02/the-difference-between-art-and-design/</link>
		<comments>http://www.daake.com/2010/02/the-difference-between-art-and-design/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 18:30:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=368</guid>
		<description><![CDATA[I read the other day a comparison of art and design. There are definitive shared characteristics, from their creative nature to relying upon the visual senses for interpretation. Both entertain. Both connect with their audience. But the author, John O’Nolan, &#8230; <a href="http://www.daake.com/2010/02/the-difference-between-art-and-design/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/02/the-difference-between-art-and-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>LEGO Island</title>
		<link>http://www.daake.com/2010/02/lego-island/</link>
		<comments>http://www.daake.com/2010/02/lego-island/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 15:41:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2039</guid>
		<description><![CDATA[Step back, Jacobsen, Utzon, Kjaerholm, Wegner, and all you other great Danes. When it comes to Danish design domination, the unrivaled champ is undoubtedly the almighty plastic brick—Lego. See more&#8230;]]></description>
		<wfw:commentRss>http://www.daake.com/2010/02/lego-island/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What makes a great brand</title>
		<link>http://www.daake.com/2010/02/what-makes-a-great-brand/</link>
		<comments>http://www.daake.com/2010/02/what-makes-a-great-brand/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 18:29:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=364</guid>
		<description><![CDATA[A brand is the gut feeling you have when you think about a product or service. It’s not the product itself. Thus, a great product or service must come before a great brand. A magnificent identity and an elegant website &#8230; <a href="http://www.daake.com/2010/02/what-makes-a-great-brand/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/02/what-makes-a-great-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Design’s Duty is to be Daring</title>
		<link>http://www.daake.com/2010/01/design%e2%80%99s-duty-is-to-be-daring/</link>
		<comments>http://www.daake.com/2010/01/design%e2%80%99s-duty-is-to-be-daring/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 18:28:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=360</guid>
		<description><![CDATA[What’s it take to stand out in a crowd today? Besides a stepladder. Bombarded by media messages from the moment we awake until our last text or tweet before bed, it’s become increasingly difficult to be noticed. Years ago, hippies &#8230; <a href="http://www.daake.com/2010/01/design%e2%80%99s-duty-is-to-be-daring/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/01/design%e2%80%99s-duty-is-to-be-daring/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Hungry Beast: De-Branding</title>
		<link>http://www.daake.com/2010/01/hungry-beast-de-branding/</link>
		<comments>http://www.daake.com/2010/01/hungry-beast-de-branding/#comments</comments>
		<pubDate>Sun, 17 Jan 2010 15:33:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2033</guid>
		<description><![CDATA[Marc Fennell looks at companies de-branding their products as a marketing technique.]]></description>
		<wfw:commentRss>http://www.daake.com/2010/01/hungry-beast-de-branding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Embrace Life</title>
		<link>http://www.daake.com/2010/01/embrace-life/</link>
		<comments>http://www.daake.com/2010/01/embrace-life/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 15:15:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2011</guid>
		<description><![CDATA[One of the greatest PSA spots of all time! Embrace Life is an award-winning seatbelt advocacy commercial, created by Writer/Director Daniel Cox and Producer Sarah Alexander. Since launch in January 2010, the advert quickly became a worldwide viral smash, gathering &#8230; <a href="http://www.daake.com/2010/01/embrace-life/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/01/embrace-life/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Great Marketing Can’t Save Everything</title>
		<link>http://www.daake.com/2010/01/great-marketing-can%e2%80%99t-save-everything/</link>
		<comments>http://www.daake.com/2010/01/great-marketing-can%e2%80%99t-save-everything/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 18:27:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=355</guid>
		<description><![CDATA[Put Eddie Murphy’s name on the marquee and you’ve got a blockbuster, right? That’s what Hollywood used to think. Remember “The Adventures of Pluto Nash?” Few people do. The outer space comedy cost $100 million to make and market – &#8230; <a href="http://www.daake.com/2010/01/great-marketing-can%e2%80%99t-save-everything/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/01/great-marketing-can%e2%80%99t-save-everything/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3D Projection on Buildings</title>
		<link>http://www.daake.com/2010/01/3d-projection-on-buildings/</link>
		<comments>http://www.daake.com/2010/01/3d-projection-on-buildings/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 15:04:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2003</guid>
		<description><![CDATA[This is a must watch video. It is 3D animation/video that is projected on buildings by NuFormer Digital Media. NuFormer &#8211; Kazan, Russia. August 2010 from NuFormer Projection on Vimeo.]]></description>
		<wfw:commentRss>http://www.daake.com/2010/01/3d-projection-on-buildings/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Due To Popular Demand&#8230; The Outtakes</title>
		<link>http://www.daake.com/2010/01/due-to-popular-demand-the-outtakes/</link>
		<comments>http://www.daake.com/2010/01/due-to-popular-demand-the-outtakes/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 17:55:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News & Buzz]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=342</guid>
		<description><![CDATA[For those of you who received our Holiday card in early December&#8230; here are a few outtakes from the photo. Thank you to all of you (75+) kind folks who questioned the legitimacy of our vertical jumps.]]></description>
		<wfw:commentRss>http://www.daake.com/2010/01/due-to-popular-demand-the-outtakes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>365 Days Of DAAKE In 144 Seconds</title>
		<link>http://www.daake.com/2010/01/365-days-of-daake-in-144-seconds/</link>
		<comments>http://www.daake.com/2010/01/365-days-of-daake-in-144-seconds/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 17:22:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News & Buzz]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2204</guid>
		<description><![CDATA[]]></description>
		<wfw:commentRss>http://www.daake.com/2010/01/365-days-of-daake-in-144-seconds/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bold Tech Trends for 2010</title>
		<link>http://www.daake.com/2010/01/bold-tech-trends-for-2010/</link>
		<comments>http://www.daake.com/2010/01/bold-tech-trends-for-2010/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 19:52:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[News & Buzz]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2141</guid>
		<description><![CDATA[If you like bold predictions, here&#8217;s one, courtesy of the president and CEO of the Consumer Electronics Association. See More&#8230;]]></description>
		<wfw:commentRss>http://www.daake.com/2010/01/bold-tech-trends-for-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Looking Back on the Old Year</title>
		<link>http://www.daake.com/2010/01/looking-back-on-the-old-year/</link>
		<comments>http://www.daake.com/2010/01/looking-back-on-the-old-year/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 17:53:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News & Buzz]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=338</guid>
		<description><![CDATA[Maybe it was our relatively warm fall. Maybe it was the “instant winter” as we were hit by not one but two blizzards. But suddenly Christmas has come and gone, and here we are on the verge of another new &#8230; <a href="http://www.daake.com/2010/01/looking-back-on-the-old-year/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2010/01/looking-back-on-the-old-year/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Capitalize on Universal Symbols</title>
		<link>http://www.daake.com/2010/01/capitalize-on-universal-symbols/</link>
		<comments>http://www.daake.com/2010/01/capitalize-on-universal-symbols/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 17:52:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=334</guid>
		<description><![CDATA[Does everything have to be new to be effective? It doesn’t work that way with symbols. Pretty much everyone recognizes a red octagon atop a post at the intersection of two streets. Same is true with the male and female &#8230; <a href="http://www.daake.com/2010/01/capitalize-on-universal-symbols/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>James Geary, Metaphorically Speaking</title>
		<link>http://www.daake.com/2009/12/james-geary-metaphorically-speaking/</link>
		<comments>http://www.daake.com/2009/12/james-geary-metaphorically-speaking/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 19:40:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[News & Buzz]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=2131</guid>
		<description><![CDATA[Aphorism enthusiast and author James Geary waxes on a fascinating fixture of human language: the metaphor. Friend of scribes from Aristotle to Elvis, metaphor can subtly influence the decisions we make, Geary says.]]></description>
		<wfw:commentRss>http://www.daake.com/2009/12/james-geary-metaphorically-speaking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Design Has No Template</title>
		<link>http://www.daake.com/2009/12/design-has-no-template/</link>
		<comments>http://www.daake.com/2009/12/design-has-no-template/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 17:51:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=330</guid>
		<description><![CDATA[The shortest distance between two points is a straight line, but that isn’t the path most traveled by creative thinkers. Straight-line thinking is too restrictive, because there is no template for innovation. Edward de Bono in 1967 coined the term &#8230; <a href="http://www.daake.com/2009/12/design-has-no-template/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2009/12/design-has-no-template/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don’t Lose Control of Your Story</title>
		<link>http://www.daake.com/2009/12/don%e2%80%99t-lose-control-of-your-story/</link>
		<comments>http://www.daake.com/2009/12/don%e2%80%99t-lose-control-of-your-story/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 17:49:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Thinking]]></category>

		<guid isPermaLink="false">http://www.daake.com/?p=326</guid>
		<description><![CDATA[Of all the sins Tiger Woods may have committed, add to the list his failure to take control of the story. From behind the walls of his gated community – patrolled by security forces who ride in, ironically, golf carts &#8230; <a href="http://www.daake.com/2009/12/don%e2%80%99t-lose-control-of-your-story/">Continue reading <span class="meta-nav"><img src="http://www.daake.com/wp-content/themes/daakeR4/images/icon-arrow.png"/></span></a>]]></description>
		<wfw:commentRss>http://www.daake.com/2009/12/don%e2%80%99t-lose-control-of-your-story/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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