Bellevue Medical Center

Drive-Thru Breakfast Campaign

Raising awareness calls for uncommon ideas. DAAKE designed a campaign to help the Bellevue Medical Center give women a quick, simple way to schedule breast cancer screenings at a “Drive-Thru Breakfast” event. The campaign encouraged women to drive to the center for a sack breakfast and to schedule an exam or request a call-back – all without leaving their vehicles. DAAKE created awareness of the event with a variety of pre-event promotions and compelling street-side banners that successfully attracted passers-by.

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