Children’s Hospital & Medical Center

Animated Brand Launch Video

To promote our comprehensive rebranding of Children’s Hospital & Medical Center, DAAKE created a launch video that helped unveil “The New Face of Children’s” campaign. Designed to introduce the hospital’s new logo, the video chronicles the history of Children’s hospital – passing through several iterations of the logo – and including key milestones along the way. The viewer witnesses these dramatic events unfold and then the image slowly backs out, revealing that you have been traveling through the inside of the spiral portion of the new logo, which is now completely visible. Learn more about the integrated campaign.