Heartland Family Services
The objective of this project was to create a memorable invite to attract more people than ever before to the Heartland Family Service’s annual fundraiser. The strategy was to create a fantasy-type invitation based on the theme “The Carnival of Love.” The colors, textures, type, and design elements worked in juxtaposition to unfold an exciting, interesting, yet mysterious design. In the end, the event generated more than $150,000.
