Innovate to Create
Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.
Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.
He who asks a question is a fool for five minutes. But he who doesn’t is a fool for the rest of his life. -Chinese Proverb
There’s only one thing more painful than learning from experience, and that is not learning from experience. -Archibald MacLeish
The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails. -William Arthur Ward
Do not believe you have to be better than everybody else; believe you have to be better than you ever thought you could be.
People don’t ask for facts in making up their minds. They would rather have one good, soul-satisfying emotion than a dozen facts. -Robert Keith Leavitt
When I examine myself and my methods of thought, I come to the conclusion that the gift of fantasy has meant more to me than any talent for abstract, positive thinking. -Albert Einstein
DAAKE (dĕy-kēy) is a marketing communications and design agency that specializes in rebranding.
