We’re all guilty of brand apathy. We use a product because we always have, even when there may be something better on the market.

From the time we could speak complete sentences, we have said it many times. “I need that.”

“I’ve got a bad feeling about this.” Usually, it’s a signal to turn around and go another direction.

People like brands that make them comfortable. That is why we shop at certain stores. We feel comfortable there.

People think – and speak – in terms of seasons as a measurement of time. Brands can’t afford to be seasonal.

“Want.” Some brands play on that. They tell us what they think we want to hear. Then they sell us what they think we want to buy.

There’s a shelf life for batteries, spices, even boxed dry spaghetti. What about brands?

Omaha’s award-winning comprehensive branding and design firm Daake received numerous awards from the Aster and Healthcare Advertising Awards for work created for Omaha’s Children’s Hospital & Medical Center.

Ideas. Concepts. Discussions. Choices. Decisions. Revisions. But, once the curtain goes up and the applause dies down, then what?

We’ve been told to listen to what doctors say. When it comes to rebranding, we also need to listen to what doctors think.

We are open for business so we stay keenly aware of trends and predictions in order to get a good idea of what the future might bring, thanks to the opinions of those who are keenly aware of their business.

Getting everyone moving in the same direction means including them throughout the rebranding process.

Rebranding can go beneath the surface to reveal the preprogramming within your brand’s genes.

Today and tomorrow, unity needs to be a priority for healthcare leadership.

How much is 30 seconds worth? If it’s this year’s Super Bowl, that 30 seconds is worth $5 million.

Your brand should represent the best place where all people go to get healthy and live better.