Tools and resources to spark belief, define vision, and lead transformation.
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Typecast: Archetype Discovery
Whether it’s people, products or brands, we all look for shortcuts to understanding them faster. Archetypes tap into that instinct, helping you define your brand’s personality and communicate it in a clear, authentic and memorable way.
Discover the personality that shapes your brand.
Engage the rest of your team to find alignment.
Build a greater shared identity across your culture.
Tell a more personal, authentic brand story.
Pivot: The Brand Change
Master Class
We’ve distilled decades of branding experience into a master class that can help guide you and your team to a shared brand vision.
Introduction, 1:36
Books
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Soulcraft is a manifesto disguised as a field manual — a book for leaders, makers, and truth-hungry creators who feel the tug between meaning and money. It teaches how to build a brand that believes in something, because belief outlasts marketing.
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A strategic guide to rebranding, helping leaders navigate purposeful transformation. It covers vision, positioning, and execution, ensuring brands evolve with clarity and impact.
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This is a call to marketers, creatives, and the C-Suite to be missionaries of value, not mercenaries of competition. It’s a guide for the long-term commitment to the craft of earning familiarity, permission, and trust.
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Strategic rebranding does more than refresh a hospital’s image—it unifies teams, clarifies purpose, and drives change. This book shows how branding can align culture, build trust, and position an organization for the future.
What’s Orange Podcast
What's Orange? is a podcast dedicated to exploring the intuitive, human side of branding. It's an unexpected, freeform angle for marketing, strategy, and design professionals looking for something genuine to laugh about or connect with in a data-focused world.
