I don’t want to be treated like a number when it comes to my healthcare. I am a person. Look at me. Get to know me.

There is reluctance on the part of many top decision-makers to choose a creative solution. There is simply too much at stake to risk setting foot outside their comfort zone.

Firsthand account of two companies, one exhibiting the best of customer service, the other, the worst. Each incident left a distinct impression about their respective brands.

Whether it belongs to a product, a city or an international organization, a brand can create images and perceptions – and it can fall victim to them.

Rebranding with a new name gives everyone a clearly defined place to put that trust.

Precisely where they need to be in order to achieve success. The right place at the right time. That’s positioning.

Small businesses don’t need a million dollars to find new customers.

Do brands mirror human behavior or motivate them?

Here’s a tip, the more voices included in the process, the merrier the outcome.

Rebranding is an extremely effective resource for transitional leadership.

“Are we there yet?” Say those words in your mind and you will almost always hear them in a whiny, impatient voice.

Recently, the Midlands Business Journal asked Greg Daake for his comments about branding. A few excerpts were published, but here is the complete list.

Catchy slogans and bright colors may attract attention but they don’t create loyalty.

People have come to anticipate varying quality across industries and that isn’t right.

Branding decisions are the foundation of your brand platform – the base upon which your brand is built. These decisions result from honest, thorough self-examination.

Your brand has life. It has personality. It has character. It expresses ideals and values. It speaks of your past and your vision for the future. And it says it all through the brand elements.