We’ve been told to listen to what doctors say. When it comes to rebranding, we also need to listen to what doctors think.

We are open for business so we stay keenly aware of trends and predictions in order to get a good idea of what the future might bring, thanks to the opinions of those who are keenly aware of their business.

Getting everyone moving in the same direction means including them throughout the rebranding process.

Rebranding can go beneath the surface to reveal the preprogramming within your brand’s genes.

Today and tomorrow, unity needs to be a priority for healthcare leadership.

How much is 30 seconds worth? If it’s this year’s Super Bowl, that 30 seconds is worth $5 million.

Your brand should represent the best place where all people go to get healthy and live better.

What kind of calendar did you buy for 2017? With time comes opportunity, for you and your brand.

You know something is wrong. You just don’t know what. You need a completely different perspective.

Healthcare entities, particularly healthcare systems, need to tap into that strength to weather the uncertainty of the next four years.

A brand has to change, to evolve because a brand has to have life.

Rather than walls that separate people, a series of new environmental displays at First National Bank brings employees together in the spirit of innovation and collaboration.

The creative team at Daake designed two visually engaging environmental displays at Iowa Western Community College.

Just because” is definitely no motivation for a rebranding.

America has a lot of explaining to do. As a country, our nation’s brand is changing – and not necessarily for the better.

Brands are alive. They have personalities, strengths, weaknesses, qualities and most definitely they have life spans.