If they're not with you, they're against you. You may not realize it, but as a business leader, you're either bringing your team together or giving them a reason to rebuke your direction.

The meaning of life. The meaning of Christmas. The meaning of success. So many facets of our lives seem to derive value from their meaning. What about brands?

Normal awards? Not at Daake!

Daake Receives National Recognition for Healthcare Website.

Because of brand positioning, every point of contact with the public means that your brand is producing a positive result. Trust.

Brands can be characterized for their longevity, creativity, familiarity and sustainability. But, what about a brand’s resiliency? Its “survivability?

We’re all guilty of brand apathy. We use a product because we always have, even when there may be something better on the market.

From the time we could speak complete sentences, we have said it many times. “I need that.”

“I’ve got a bad feeling about this.” Usually, it’s a signal to turn around and go another direction.

People like brands that make them comfortable. That is why we shop at certain stores. We feel comfortable there.

People think – and speak – in terms of seasons as a measurement of time. Brands can’t afford to be seasonal.

“Want.” Some brands play on that. They tell us what they think we want to hear. Then they sell us what they think we want to buy.

There’s a shelf life for batteries, spices, even boxed dry spaghetti. What about brands?

Omaha’s award-winning comprehensive branding and design firm Daake received numerous awards from the Aster and Healthcare Advertising Awards for work created for Omaha’s Children’s Hospital & Medical Center.

Ideas. Concepts. Discussions. Choices. Decisions. Revisions. But, once the curtain goes up and the applause dies down, then what?

We’ve been told to listen to what doctors say. When it comes to rebranding, we also need to listen to what doctors think.