The Super Bowl is the big night for the industry and brands. The ads cost millions, the big stars make cameos, and the stakes are high. It feels like you're watching the Olympics of Advertising.

This could be a good time to explore your office, retail space or other customer- and employee-facing areas to identify opportunities to express your brand and values.

While more brands talk about being committed and giving back, will this focus on helping humankind last? A brand’s purpose has never been more important, but only if it’s backed by real, enduring action that lasts well beyond the pandemic.

Remember that nifty brand standards your agency created with you? You know, that toolkit that your internal marketing team uses to make sure the integrity of your brand is upheld — across everything your team creates?

We’re a few weeks into this work from home/take turns at the office lifestyle. It’s difficult and a little scary. Need a silver lining? We just might have a few suggestions to find the opportunity amid the chaos.

Republished from Silicon Prairie News

One thing the business community can agree on: no one knows how to adapt to the coronavirus, especially in marketing. We don’t know who needs to hear this, but just in case: please resist the urge to pandemicize your brand.

Have you ever felt people being more open? The whole world is ready. The whole world is — maybe for once — living in the moment with the appropriate perspective (well, except for POTUS).

“Daake understands that it’s not all about fonts and color and emblems… but it’s about people.”

“The best decision we ever made was getting involved with Daake.”

“We had to go with a company that had the expertise that we needed to help us go in the direction we wanted.”

“We were really looking for a thought-partner and that’s why we chose Daake.”

“These are big things that we were doing we knew internally we couldn’t do it ourselves.”

“I want to be the organization that others follow and try to copy. The Daake team really has that same philosophy.”

Omaha's award-winning brand strategy and design firm Daake has acquired local agency, Webster Design. In doing so, the firm doubles down on its focus of delivering specialized brand strategy and design services.

Instructions for rebrands are sparse. This post will help you, the marketer, maneuver the typical obstacles in a rebrand.

Have you ever broken a bone? The experience is awful. Not only is the initial pain shocking, the following visit to the doctor is also unpleasant.