Brand Creation Frameworks

Essentials •

Everything needed to establish a strong, professional brand identity from the ground up, ensuring clarity, consistency, and credibility.

    • Discovery Session (understanding vision, goals, audience)

    • Competitive Landscape Review (basic industry research)

    • Audience Personas (defining key customer segments)

    • Core Brand Positioning Statement (who you are, what you stand for)

    • Mission, Vision & Values (fundamental brand philosophy)

    • Messaging Framework (basic brand narrative and tagline)

    • Logo Design (core brand mark and variations)

    • Color Palette Selection (primary and secondary colors)

    • Typography System (consistent font selection)

    • Basic Verbal Identity & Tone of Voice Guidelines (high-level guidance)

    • Mini Brand Guide (logo, colors, fonts, and basic application rules)

    • Application Rules (do’s and don’ts for brand usage)

    • Business Cards & Stationery

    • Social Media Profile Images & Banners

    • Presentation Template (PowerPoint or Google Slides)

    • Website Style Guide (basic look and feel, no development)

    • Launch Announcement Plan (email and social media templates)

$50-75k / 2-3 months

Examples: EDGE District / ONYX

Advanced ••

A more strategic and refined approach, ensuring the brand is built for growth, differentiation, and engagement across multiple touchpoints.

    • Comprehensive Competitive Analysis (SWOT, industry trends, opportunities)

    • Expanded Audience Personas & Customer Journey Mapping

    • Differentiated Brand Positioning Strategy (stronger competitive edge)

    • Expanded Messaging Framework (brand story, core pillars, audience-specific messaging)

    • Verbal Identity & Copywriting Guidelines (defined tone, key messaging themes)

    • Custom Logo System (primary, secondary, and responsive logo variations)

    • Comprehensive Color Palette & Typography System

    • Iconography & Illustration Style Guide

    • Photography & Art Direction Guidelines (brand imagery)

    • Brand Manifesto (articulating brand essence and emotional connection)

    • Full Brand Guidelines Document (visual identity, messaging, application rules)

    • Social Media & Digital Branding Guide

    • Corporate Collateral (brochures, case study templates, signage basics)

    • Website Wireframe & UX Strategy (no development, but strategic guidance)

    • Basic Motion & Animation Guidelines (for social + digital assets)

    • E-Commerce / Retail Branding Guidelines (if applicable)

    • Pre-Launch & Post-Launch Social Media Strategy

    • PR & Media Kit (press release templates, founder bio, brand messaging)

    • Content Marketing Framework (launch campaign structure)

    • Brand Monitoring Plan (basic sentiment analysis & feedback loops)

    • Employee Brand Training Session (how to talk about the brand)Item description

$150-250k / 5-8 months

Examples: Bluestone / Slice by FNBO

Enterprise ••••

A fully developed, market-leading brand built from the ground up, integrating strategy, experience design, and long-term market impact.

    • Deep Market & Consumer Research (trend analysis, ethnographic studies)

    • Brand Equity Strategy (how to position for maximum value)

    • Competitive Differentiation & Category Creation Strategy

    • Brand Architecture Development (parent, sub-brands, product hierarchy)

    • Cultural & Psychological Brand Positioning (emotional triggers & behavioral insights)

    • Investor & Partner Messaging Strategy (attracting capital, partnerships, alliances)

    • Advanced Logo & Identity System (multi-layered identity across touchpoints)

    • Motion, Sonic, & Sensory Branding (engaging beyond visuals)

    • Digital-First Identity System (interactive, adaptive brand elements)

    • Custom Iconography, Illustration, & Typography Design

    • Omnichannel Experience Design Strategy (retail, digital, packaging, advertising)

    • Cultural Influence Strategy (aligning with major societal shifts)

    • Enterprise Change Management Playbook (ensuring seamless internal adoption)

    • Executive Leadership Brand Coaching (building a brand-driven leadership team)

    • Employee Engagement & Brand Culture Programs (long-term brand buy-in)

    • HR & Employer Branding Strategy (for talent attraction & retention)

    • Full Website Design & Development (enterprise-level experience)

    • Global E-Commerce or Retail Experience Design (if applicable)

    • Environmental Branding & Office Experience Design

    • Investor & Market Entry Strategy (if entering a new industry)

    • Multi-Channel Brand Launch Campaign (paid, organic, influencer)

    • PR & Media Tour Strategy (CEO brand-building, thought leadership)

    • Social Media & Digital Brand Movement (viral positioning strategies)

    • Partnerships, Sponsorships, & Community Alignment

    • Ongoing Brand Performance Optimization & Adaptation

    • Crisis & Reputation Management Strategy

    • Annual Brand Equity Audit & Market Research

$500k+ / 9-12 months

Example: Cooksy

Every rebranding engagement is tailored to your unique needs. After a brief introductory discovery call, we’ll provide a customized scope and estimate based on the scale, complexity, and goals of your project.