Brand Merger Frameworks

    • Stakeholder Interviews (executives from both brands to align on goals)

    • Brand Equity Audit (determining what to retain from each brand)

    • Competitive & Market Analysis (benchmarking the new entity)

    • Cultural & Values Alignment Assessment (ensuring internal cohesion)

    • High-Level Brand Architecture Strategy (determining parent/sub-brand relationships)

    • Logo Evolution or Hybrid Identity (blending elements or selecting a dominant brand)

    • Updated Color Palette & Typography System (harmonizing styles)

    • Basic Verbal Identity Alignment (merging tone, messaging, and terminology)

    • Internal Brand Integration Plan (introducing employees to the new identity)

    • Leadership Messaging Framework (ensuring consistent communication)

    • HR & Employee Transition Toolkit (guidelines for internal adoption)

    • Mini Brand Guidelines (visual and verbal identity basics)

    • Application Rules for Co-Branded Period (handling legacy brand overlap)

    • Updated Social Media Branding & Messaging

    • Basic Website & Email Transition Strategy (redirects, email signatures, initial updates)

    • Customer & Partner Communication Plan (explaining the merger externally)

Essentials •

Focused on combining key elements of the merging brands while minimizing disruption and ensuring a unified identity.

$75-100k / 2-3 months

Example: Enhance Health Network

Advanced ••

Building a unified, differentiated brand from the ground up with a deeper strategic approach to positioning, identity, and transition.

    • In-Depth Stakeholder & Employee Engagement Research (ensuring buy-in)

    • Customer Sentiment & Brand Perception Study (understanding external expectations)

    • Expanded Competitive & Market Analysis (identifying whitespace opportunities)

    • Comprehensive Brand Positioning Strategy (defining the merged brand’s unique space)

    • Mission, Vision & Core Values Development (integrating cultural DNA)

    • Logo & Identity System Redesign (if needed, creating a distinct new identity)

    • Updated Brand Architecture Strategy (handling product lines, sub-brands, legacy brands)

    • Expanded Visual Identity System (motion, iconography, illustration)

    • Verbal Identity & Copywriting Guidelines (tone of voice, brand story, messaging frameworks)

    • Executive & Leadership Training Sessions (helping leaders articulate the new brand)

    • HR & Internal Culture Alignment Strategy (ensuring employees embrace the change)

    • Internal Brand Rollout & Employee Engagement Plan (activities to rally teams around the new brand)

    • Corporate Collateral & Branded Environments (office signage, event materials, retail presence)

    • Updated Digital & Social Media Presence (redefining the digital brand)

    • Basic UX/UI Design for Web Overhaul (strategic recommendations for digital experience)

    • Phased Customer & Partner Transition Plan (avoiding brand confusion)

    • Public Relations & Media Strategy (explaining the merger to the market)

    • Post-Merger Brand Campaign (advertising, social activation, media relations)

    • Influencer & Thought Leadership Engagement (industry positioning)

    • Brand Perception & Market Sentiment Analysis (tracking external reactions)

    • Employee Engagement & Cultural Adoption Metrics (ensuring alignment)

$200-300k / 5-8 months

Example: Pip & Sir Speedy

Enterprise ••••

A complete reimagination of the brand, deeply integrating multiple organizations into one seamless, high-impact market presence.

    • Global-Level Brand Perception & Market Analysis (identifying long-term positioning opportunities)

    • Cultural & Organizational Alignment Strategy (ensuring employee retention & morale)

    • Leadership & Executive Alignment Sessions (shaping the future vision)

    • Customer Journey & Market Trend Analysis (understanding shifts in expectations)

    • Legal & Compliance Considerations (ensuring smooth transitions for trademarks, naming, and operations)

    • Comprehensive Logo & Identity System Development (creating a high-impact new identity)

    • Full-Scale Brand Architecture Strategy (handling legacy brands, acquisitions, and sub-brands)

    • Digital-First Brand Strategy (ensuring fluid digital experience across platforms)

    • Motion, Sonic, & Sensory Branding (beyond visuals—full brand experience)

    • Cultural Brand Influence & Thought Leadership Positioning (defining new industry narratives)

    • Multi-Phase Organizational Brand Adoption Strategy (long-term cultural transition)

    • Internal & External Messaging Strategy (ensuring clarity across all stakeholders)

    • Comprehensive HR & Talent Branding (ensuring employee retention, attracting top talent)

    • Employer Brand & Recruitment Strategy (aligning talent strategy with new brand vision)

    • Enterprise-Level Website Design & Development (fully rethinking digital experience)

    • Environmental & Experiential Branding (offices, trade shows, physical presence)

    • Marketing & Sales Enablement Strategy (ensuring seamless market adoption)

    • Large-Scale Public Relations & Thought Leadership Campaigns (positioning the new brand)

    • Customer Re-Education & Market Retention Plan (mitigating risk of customer attrition)

    • Advertising & Digital Brand Awareness Strategy (high-level, multi-channel promotion)

    • Investor Relations & Market Confidence Strategy (ensuring financial stability post-merger)

    • Ongoing Brand Adaptation & Evolution Plan

    • Reputation Management & Crisis Strategy

    • Quarterly & Annual Brand Performance Reviews

$700k+ / 9-12 months

Example: OrthoNebraska

Every rebranding engagement is tailored to your unique needs. After a brief introductory discovery call, we’ll provide a customized scope and estimate based on the scale, complexity, and goals of your project.