About Daake

We’re an specialist rebranding firm built for complex organizations at the edge of change.

Daake gives complex organizations close senior attention and clear judgment when the brand decision matters. We help clarify what should stand, what should change, and how to turn that into strategy, identity, voice, and systems people can use.

Greg Daake
Principal & Creative Director — **Greg Daake**
Principal & Creative Director

Lisa Daake
VP of Operations — **Lisa Daake**
VP of Operations

Steven Valish
Director of Design — **Steven Valish**
Director of Design

Susan Linde
Director of Project Management — **Susan Linde**
Director of Project Management

Tina Stokes
Director of Brand Strategy

Lisa Healy
Director of Accounts — **Lisa Healy**
Director of Accounts

Sean Heisler
Director of Brand Visual

Rob Heggen
Director of Digital Experience — **Rob Heggen**
Director of Digital Experience

Katie Divine Turner
Director of Implementation — **Katie Divine Turner**
Director of Implementation

Max Mentzer
Director of Brand Voice

Johnny Shea
Designer — **Johnny Shea**
Designer

Julie Ly
Designer — **Julie Ly**
Designer

Jordan Heinly
Account Executive — **Jordan Heinly**
Account Executive

Daake brings proximity to the decision. Because high-stakes rebrands fail in the handoffs.

When the work is high-stakes, the value is not more layers, more offices, or more people in the deck. The value is senior judgment, clear thinking, and fewer handoffs between what is true and what gets made.