Canopy

A new name, and a complete brand transformation.

Following an acquisition by Airlite, we identified an opportunity to help the Oxnard, California brand eliminate confusion, modernize its image, and reintroduce it to the market with clarity and purpose. The result is a dramatic, premium brand transformation that signals change, connects with beauty brands and positions Canopy as a collaborator, disruptor, and leader in the beauty packaging space.