Leaders know that collaboration equals progress. A diversified workforce that overcomes the invisible barriers of departmentalization or status is a true indicator of employee engagement.

Every new CEO has a Mount Everest in front of them. Whether brought in to overcome some crisis, or to help transition the company into a new era, there is a strong need for goals and guidance to keep the organization moving forward with positive momentum.

By simple definition, a branding firm is an organization that focuses on your business strategy. They see the bigger picture and work to develop the story of who you are, what you stand for, and why you matter in your industry.

How can you bring your marketing staff and your upper-level management together? Begin by getting everyone to step out of the weeds and into a clearing by developing a specific marketing plan.

Add a thoughtful plan for engaging team members along the way, and your path to measurable results becomes an easier road.

You’ve likely heard some variation of the saying, “You can’t read the label from inside the bottle.” It means there are two points of view. The one from inside the bottle is limited.

Every new staff member at Daake answers a handful of questions when they start. The answers to these standard "icebreaker" questions help us introduce the new team member to the rest of the crew.

A simple Google search reveals all you could ever want to know about archetypes and how they’re used. But what you won’t find is a deep dive into how they can be used to shape and define the tone of your brand.

The benefits of having a job extend far beyond health insurance and take-home-pay. How employees feel about their work has become integral to the work itself. Employee fulfillment, engagement, and the collective environment where the work takes place have evolved into what is known as corporate culture.

How do new CEOs communicate authenticity, rally their employees around a fresh vision, and gain the confidence of those they serve, both within and outside the organization? One valuable way is to use branding as a bridge.

Your assignment: rebrand the organization. For many, their gut reaction is to hire a designer, update the logo and call it a day.

If you think about it, not much. But there is this odd phenomenon in sports where the two age groups find common ground. Both seniors and toddlers can faithfully cheer for their favorite team, or more aptly labeled, their favorite brand.

When you look at your brand today compared to where it started, is it as far as you want it to be? Or, are you having a gut feeling that something just isn’t right? Could there be warning signs that you haven’t recognized – or are you choosing to ignore?

Rather than scheduling branding "tactics" as part of your advertising mix, take a step back and consider whether your brand and marketing efforts are working in harmony to increase loyalty and sales alike.

Ever have a baby or a toddler in your life? How about a vegetable or flower garden? Or a pet? Did any of these take care of themselves? Nope. And why? Because each is an organism, a living entity that requires support and care in order to survive. If they didn’t have some help, they’d likely die.

These are the branding strategies that dig beneath the surface to find the root problem and utilize the various elements of rebranding to create a solution.