“Daake understands that it’s not all about fonts and color and emblems… but it’s about people.”

“The best decision we ever made was getting involved with Daake.”

“We had to go with a company that had the expertise that we needed to help us go in the direction we wanted.”

“We were really looking for a thought-partner and that’s why we chose Daake.”

“These are big things that we were doing we knew internally we couldn’t do it ourselves.”

“I want to be the organization that others follow and try to copy. The Daake team really has that same philosophy.”

Omaha's award-winning brand strategy and design firm Daake has acquired local agency, Webster Design. In doing so, the firm doubles down on its focus of delivering specialized brand strategy and design services.

Instructions for rebrands are sparse. This post will help you, the marketer, maneuver the typical obstacles in a rebrand.

Have you ever broken a bone? The experience is awful. Not only is the initial pain shocking, the following visit to the doctor is also unpleasant.

Every day you race between the C-suite, agency partner(s) and your internal team. Just keep the plates spinning, stay on budget and measure everything you can.

“Do you think we should rebrand?”This question often bubbles to the surface in a leadership meeting. The idea gets tossed back and forth until the topic is on the back burner to the next meeting.

We met with a client the other day who spent the past five years strategically investing several million dollars in their manufacturing infrastructure. And we’ve seen these machines in the factory firsthand.

For a bright, shiny new organization, the branding process is somewhat simple. Sure, it covers competitors, audiences, strengths, weaknesses and a host of other elements; but a rebrand for an established organization explores the past, present, and future before any potential visual expressions are put on the table.

To everyone else, it was a block of marble. But to Michelangelo, it was an angel, and he carved until he set it free.

Branding has an influence on nearly every aspect of our lives. People no longer buy an athletic shoe because it wears the longest. They buy it because it is a Nike product.

Without intentionally considering these blind spots, leadership tends to let their brand simply drift forward unaware of opportunities and threats in their industry.