When you fully understand what sustainability is and how it can impact your brand, you can begin making a clear and meaningful shift within your organization.

Changing an athletic brand comes with some unique challenges. First and foremost the emotions of a loyal fan base, alumnus, staff and students.

While there is a place for in-depth brand guidelines, every brand should create a one-page Brandscape that can be used as a gut check for everything from external marketing to human resources, customer ambassador programs to company-wide meetings.

For a rebrand to be purposeful, it has to address one or more motivating factors, or drivers. It can only serve as a solution if the specific issue, need or problem has first been identified.

We’ve been working 100% remotely for over two years now. One of the downsides can be the difficulty of developing and maintaining close relationships with teammates. When you’re remote, you really have to work at it.

The messy middle can cause friction, but if we use this friction correctly by simply understanding that it is going to happen, it can unlock the full potential of working together.

Changing an athletic brand comes with some unique challenges. First and foremost the emotions of a loyal fan base, alumnus, staff and students.

We managed to secure our spot on Clutch’s 2022 list of talented branding strategy agencies on their platform. The #13th ranked branding agency in the world, and #1 in Omaha.

The challenge of rebranding while under the public eye's scrutiny to not offend is hard to face, not to mention how emotional this work can be.

The Super Bowl is the big night for the industry and brands. The ads cost millions, the big stars make cameos, and the stakes are high. It feels like you're watching the Olympics of Advertising.

This could be a good time to explore your office, retail space or other customer- and employee-facing areas to identify opportunities to express your brand and values.

While more brands talk about being committed and giving back, will this focus on helping humankind last? A brand’s purpose has never been more important, but only if it’s backed by real, enduring action that lasts well beyond the pandemic.

Remember that nifty brand standards your agency created with you? You know, that toolkit that your internal marketing team uses to make sure the integrity of your brand is upheld — across everything your team creates?

We’re a few weeks into this work from home/take turns at the office lifestyle. It’s difficult and a little scary. Need a silver lining? We just might have a few suggestions to find the opportunity amid the chaos.

Republished from Silicon Prairie News

One thing the business community can agree on: no one knows how to adapt to the coronavirus, especially in marketing. We don’t know who needs to hear this, but just in case: please resist the urge to pandemicize your brand.

Have you ever felt people being more open? The whole world is ready. The whole world is — maybe for once — living in the moment with the appropriate perspective (well, except for POTUS).