To make a great brand, you need three things. Passionate customers. Passionate customers. And passionate customers.

Some important answers need to be understood before your team can take on a rebrand. We covered some of those questions in our first blog. Here are some additional questions to consider before beginning your rebrand journey.

Naming is rarely fast and almost never easy. In the spirit of the season, here are five scary truths about naming that you should consider before taking the plunge

There are a few things that need to be solidly in place before you can begin a transformational rebranding journey. This process is inherently interactive, delicate to manipulate, and hard to communicate.

When departments work collaboratively, organizations of any size are more successful in attracting prospective employees and customers who have similar values and beliefs as the organization.

Rebranding is a serious investment. That’s why it shouldn’t be undertaken on a whim. Brands don’t have expiration dates. Rebranding because “everyone else is doing it” isn’t a good enough reason.

In a nutshell, branding gives you the benefit of the doubt. It’s an emotional shorthand for your reputation. That’s really what a brand is—your reputation on a deadline and distilled for export.

A brand can take on human-like qualities, personality, and tone of voice. By taking time to define these elements, it's easier for internal teams to confidently create materials that stay aligned with the brand.

If you ask different people what a brand is, you’ll get various answers. Many would say it’s a logo. Others might say it is the visual representation of an organization’s past, present, and future.

For a brand weakened by time or vagueness of message, rebranding is a tool that can effectively re-communicate and illustrate every facet of your healthcare organization.

If you were asked to name the most important aspects of your brand, what are the first few words that come to mind?

You can’t completely recession-proof your brand, but there are steps you can take to minimize the impact.

Renters want properties that offer a unique experience and reflect their lifestyle and personality. This shift creates a strong need for synchronicity between branding and architectural design.

Each brand has a personality that’s unique, tangible and valuable. But, translating that personality into a successful rebrand requires more than assembling a list of “wants.”

There are a lot of signs that it might be time for a brand change. Getting to the point of being ready for change is a big step. But often, it's deciding how much change is suitable for the company.

The moment you start listening to people throughout the organization – not just those closest to you – is the moment you begin to create valuable buy-in for the rebrand.